DECA PMK| EXAM QUESTIONS| WITH COMPLETE SOLUTIONS

Marketing Correct Answer: Communicating, creating, and delivering value Value (equation) Correct Answer: Benefits/cost What is value measured by? Correct Answer: Utility Utility Correct Answer: How well a customer can use a product 4 Types of Benefits Correct Answer: Form, time, place, posession Benefit: Form Correct Answer: Ability of use Benefit: Time Correct Answer: Timelines of purchase Benefit: Place Correct Answer: Convenience of purchase location Benefit: Posession Correct Answer: Sentiment of ownership Post Purchase Evaluation Correct Answer: Ensuring the benefit of the customer after a purchase Data Warehousing Correct Answer: Technology for developing customer retention and relationships Market Segmentation Correct Answer: Dividing a market of potential customers into segments based characteristics Corporate Culture Correct Answer: Shared attitudes of members of a corporation Marketing Mix Correct Answer: Product, Price, Place, Promotion Promotional Mix Correct Answer: Advertising, publicity, sales promotion, direct marketing, personal selling. PPE (Post Purchase Evaluation) Correct Answer: A customer evaluates if they are satisfied after making a purchase Purchase Stage 1 Correct Answer: A customers recognizes a need through advertising/publicity Purchase Stage 2 Correct Answer: A customer seeks information through advertising/personal selling Purchase Stage 3 Correct Answer: A c