Marketo Certified Associate Test Prep | 100 Questions with 100% Correct Answers | Updated & Verified

A method of testing a control sample against other versions in which a single element varies - A/B Testing A message that is returned to the sender because ti was not delivered - Bounce Any marketing program to be tracked in S or Marketo - Campaign The type of marketing activity associated with a Program - Channel A visual display of a company's performance metrics based on one or more custom reports - Dashboard A smart campaign that sends out a single email to a lead or group of leads as defined in a smart list - Email Campaign A time-specific marketing initiative such as a Webinar, Seminar series, tradeshow or Road show. - Event An individual or company that has the potential of doing business with your organization - Lead The use of technology to manage and automate the process of converting prospective customers into actual buyers - Marketing Automation A fictional person used to represent a specific target segment for a company - Persona