Philip Kotler Marketing Management Summary

Philip Kotler Marketing Management Summary Philip Kotler Marketing Management Summary lOMoAR cPSD| PHILIP KOTLER MARKETING MANAGEMENT SUMMARY lOMoAR cPSD| INDEX Chapter 1 Marketing in the 21st century ................................................3 Chapter 2 Building Customer Satisfaction Value and Retention .............19 Chapter 3 Winning Markets : Market Oriented Strategic Planning.........25 Chapter4 Gathering Information and measuring market demand ...........31 Chapter 5 Scanning the Marketing Environment....................................42 CHAPTER –6 Analyzing Consumer markets & Buying Behavior............ 55 CHAPTER 7 ANALYZING BUSINESS MARKETS AND BUSINESS BUYING BEHAVIOR................................................................................. 63 Chapter 8 Dealing With the Competition .................................................... 69 CHAPTER 9 Identifying Market Segments and Selecting Target Markets ....................................................................................................................... 76 Chapter 10 Positioning the Market Offering Through the Product Life Cycle ...................................................................................................... 86 Chapter 11 Developing New Products....................................................... 106 CHAPTER 13 Product & Product Mixes.................................................. 118 Chapter 14 : Designing and Managing Services....................................126 Chapter 15 Designing Pricing Strategies and Programs........................137 Chapter 16 Managing Marketing Channels..........................................157 Chapter 17 Managing Retailing Wholesaling and Market Logistics......166 Chapter 18 MANAGING INTEGRATED MARKETING COMMUNICATIONS ............................................................................... 172 Chapter 19 Advertising and Sales Promotion ........................................... 189 Chapter 20 MANAGING THE SALES FORCE ...................................... 198 Chapter 21 Managing Direct and Online Marketing ............................209 CHAPTER 22 Managing the Total Marketing Effort............................221