Pamela Schindler, ISBN 10: 1259918939, ISBN 13:
9781259918933
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,Business Research Methods, 13e (Schindler)
Chapter 1 Research Foundations and Fundamentals
1) Direct observation of phenomena, empirically testable hypotheses, and the ability to rule out
rival hypotheses are all essential tenets of the ________.
A) experiential method
B) scientific method
C) intuitive process
D) strategic management process
E) account planning philosophy
Answer: B
Difficulty: 1 Easy
Topic: Research and the Scientific Method
Learning Objective: 01-02 The language of professional researchers.
Bloom's: Remember
Accessibility: Keyboard Navigation
Gradable: automatic
2) Business research ________ while data analytics ________.
A) collects data to resolve a current dilemma; analyzes historical data.
B) uses larger amounts of data; uses smaller amounts of data
C) draws data from external and internal sources; draws data from internal data warehouses
D) is referred to as big data; is referred to as small data
Answer: A
Difficulty: 2 Medium
Topic: Research verses Data Analytics
Learning Objective: 01-01 How business research and data analytics complement each other.
Bloom's: Understand
Accessibility: Keyboard Navigation
Gradable: automatic
3) Business research ________ while data analytics ________.
A) analyzes historical data; collects data to resolve a current dilemma
B) uses smaller amounts of data; uses larger amounts of data
C) draws data from external and internal sources; draws data from internal data warehouses
D) is referred to as big data; is referred to as small data
Answer: B
Difficulty: 2 Medium
Topic: Research verses Data Analytics
Learning Objective: 01-01 How business research and data analytics complement each other.
Bloom's: Understand
Accessibility: Keyboard Navigation
Gradable: automatic
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, 4) Business research ________ while data analytics ________.
A) analyzes historical data; collects data to resolve a current dilemma
B) uses larger amounts of data; uses smaller amounts of data
C) draws data from external and internal sources; draws data from internal data warehouses
D) is referred to as small data; is referred to as big data
Answer: D
Difficulty: 2 Medium
Topic: Research verses Data Analytics
Learning Objective: 01-01 How business research and data analytics complement each other.
Bloom's: Understand
Accessibility: Keyboard Navigation
Gradable: automatic
5) ________ is a form of argument that purports to be conclusive; the conclusion must
necessarily follow from the reasons given.
A) Induction
B) Deduction
C) Logic
D) Philosophy
E) Exposition
Answer: B
Difficulty: 2 Medium
Topic: Deduction
Learning Objective: 01-02 The language of professional researchers.
Bloom's: Understand
Accessibility: Keyboard Navigation
Gradable: automatic
6) Which form of argument presents a conclusion based on reasons or proof?
A) Induction
B) Deduction
C) Logic
D) Philosophy
E) Exposition
Answer: B
Difficulty: 2 Medium
Topic: Deduction
Learning Objective: 01-02 The language of professional researchers.
Bloom's: Understand
Accessibility: Keyboard Navigation
Gradable: automatic
7) Which of the following is a requirement for a deduction to be considered correct?
A) Validity
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