ENGLISH 4
2020 - 2021
,VOCABULARY
HUMAN RESOURCES & ETHICS IN MARKETING
aptitude
a natural talent for something
= bekwaamheid
assiduous showing hard work, care, and attention to
= ijverig detail
attitude
a fixed way of thinking or behaving
= houding
challenging it is stimulating and invites you to make a
= uitdagend success of it
chunk a roughly cut piece / a (large) part of
= brok something
considerate kind and helpful / caring about and
= attent respectful of others
convivial friendly and making you feel happy and
= gezellig welcome
cordial
friendly, but formal and polite
= hartelijk
daunting
discouragingly difficult or challenging
= ontmoetigend
dead-end job
there is no real progress possible
= uitzichtloze baan
demanding it requires a lot of effort from you
= veeleisend (negative)
erroneously
in a way that is wrong or false
= abusievelijk, ten onrechte
flippant lacking seriousness for an important or
= luchthartig serious matter
a high salary intended to stop the
golden handcuffs
employee looking for a new job
a large payment made to people when
they leave their job, either when their
golden handshake employer has asked them to leave or
when they are leaving at the end of their
working life
a sum of money paid to a new recruit
golden hello
when then join the company
headhunting
to persuade them to take a new job
= koppensnellen
wanting to discover as much as you can
inquisitive
about things, sometimes in a way that
= nieuwsgierig
annoys people
job with prospects
a job where progress is possible
= baan met vooruitzichten
level-headed calm and able to deal easily with difficult
= nuchter situations
1
,next rung on a ladder
a move up in a career structure
= volgende sport op een ladder
pithy
expressing an idea cleverly in a few words
= kernachtig
a collection of examples of work or
portfolio
achievement
probing intended to get information / difficult to
= doorvragen answer without telling the truth
proficiency the fact of having the skill and experience
= bekwaamheid for doing something
pulling strings to use your influence in an organization to
= aan de touwtjes trekken do them a favour
quick-witted able to reply in a clever and funny way
= gevat, snugger without thinking for a long time
quirky unusual in an attractive and interesting
= eigenzinnig way
reputable having a good reputation and able to be
= gerenommeerd trusted
resourceful skilled at solving problems and making
= vindingrijk decisions on your own
rewarding
it provides satisfaction (in term of money)
= belonend
sagacious showing understanding and the ability to
= scherpzinnig, verstandig make good judgements
skilled
you learnt a lot about the job
= bekwaam
steppingstone to reach another goal (not in the same
= springplank company)
submissive allowing yourself to be controlled by other
= onderdanig people or animals
talented
you show natural ability
= getalenteerd
(of something unpleasant) very common
to be rife
or frequent
to compel
to force someone to do something
= dwingen
to entail to involve or to make something
= met zich meebrengen necessary
to prompt
to make something happen
= suggereren, opwekken, stimuleren
to shed to get rid of something you do not need or
= afwerpen want
unruffled calm; not nervous or worried, usually
= onverstoorbaar despite a difficult situation
unsolicited
not asked for
= ongevraagd
worthwhile it has a good purpose (being a nurse
= de moeite waard during corona)
2
, MEDIA
a term derived from printed media, which
is used to indicate whether a piece of
above the fold
content is displayed on a web page
= term die is afgeleid van gedrukt media.
without the need to scroll. it is preferable
wordt gebruikt om aan te geven of een
to have important content above the fold.
stuk inhoud op een webpagina wordt
the exact position of the fold will be
weergeven zonder te hoeven scrollen
determined by the screen resolution of a
user’s personal computer.
ABL advertising uses mass media as a
medium to promote brands and reach out
above the line to target consumers. this kind of
= massamedia, gericht op groot aantal advertising is usually aimed towards a
doelgroepen large number of audiences and is much
more effective when the target group is
very large and difficult to define.
the total number of ad impressions that a
web site can sell over time (usually
ad inventory specified per month). before purchasing
= totale aantal advertentie-impressies dat inventory an assessment of current usage
een website in de loop van de tijd kan should be performed. adverts from the
verkopen organisation itself or partners may
indicate poor sales and therefore an
ability to negotiate.
this occurs when advertisements are
changed on a web site for different user
ad rotation sessions. this may be in response to ad
= wanneer advertenties op een website targeting or simply displaying different
worden gewijzigd voor verschillende advertisements from those on a list.
gebruikerssessies experience shows that banner adverts
particularly become tired with reuse and
should be rotated on a regular basis.
the term for displaying an advertisement
ad serving on a web site. often the advertisement will
= term voor het tonen van een be served from a different web server
advertentie op een website from the
site on which it is placed.
ad skipping automatically skip commercials in
= automatisch overslaan van reclames recorded programs
the area of a web page that is set aside
ad space
for banner advertising. standard banner
= gedeelte dat is gereserveerd voor
sizes are set by the internet advertising
reclame
bureau.
a form of customer union where buyers
aggregated buying
collectively purchase a number of items at
= kopers krijgen aantal artikelen tegen
the same price and receive a volume
dezelfde prijs en kwantumkorting
discount.
3
2020 - 2021
,VOCABULARY
HUMAN RESOURCES & ETHICS IN MARKETING
aptitude
a natural talent for something
= bekwaamheid
assiduous showing hard work, care, and attention to
= ijverig detail
attitude
a fixed way of thinking or behaving
= houding
challenging it is stimulating and invites you to make a
= uitdagend success of it
chunk a roughly cut piece / a (large) part of
= brok something
considerate kind and helpful / caring about and
= attent respectful of others
convivial friendly and making you feel happy and
= gezellig welcome
cordial
friendly, but formal and polite
= hartelijk
daunting
discouragingly difficult or challenging
= ontmoetigend
dead-end job
there is no real progress possible
= uitzichtloze baan
demanding it requires a lot of effort from you
= veeleisend (negative)
erroneously
in a way that is wrong or false
= abusievelijk, ten onrechte
flippant lacking seriousness for an important or
= luchthartig serious matter
a high salary intended to stop the
golden handcuffs
employee looking for a new job
a large payment made to people when
they leave their job, either when their
golden handshake employer has asked them to leave or
when they are leaving at the end of their
working life
a sum of money paid to a new recruit
golden hello
when then join the company
headhunting
to persuade them to take a new job
= koppensnellen
wanting to discover as much as you can
inquisitive
about things, sometimes in a way that
= nieuwsgierig
annoys people
job with prospects
a job where progress is possible
= baan met vooruitzichten
level-headed calm and able to deal easily with difficult
= nuchter situations
1
,next rung on a ladder
a move up in a career structure
= volgende sport op een ladder
pithy
expressing an idea cleverly in a few words
= kernachtig
a collection of examples of work or
portfolio
achievement
probing intended to get information / difficult to
= doorvragen answer without telling the truth
proficiency the fact of having the skill and experience
= bekwaamheid for doing something
pulling strings to use your influence in an organization to
= aan de touwtjes trekken do them a favour
quick-witted able to reply in a clever and funny way
= gevat, snugger without thinking for a long time
quirky unusual in an attractive and interesting
= eigenzinnig way
reputable having a good reputation and able to be
= gerenommeerd trusted
resourceful skilled at solving problems and making
= vindingrijk decisions on your own
rewarding
it provides satisfaction (in term of money)
= belonend
sagacious showing understanding and the ability to
= scherpzinnig, verstandig make good judgements
skilled
you learnt a lot about the job
= bekwaam
steppingstone to reach another goal (not in the same
= springplank company)
submissive allowing yourself to be controlled by other
= onderdanig people or animals
talented
you show natural ability
= getalenteerd
(of something unpleasant) very common
to be rife
or frequent
to compel
to force someone to do something
= dwingen
to entail to involve or to make something
= met zich meebrengen necessary
to prompt
to make something happen
= suggereren, opwekken, stimuleren
to shed to get rid of something you do not need or
= afwerpen want
unruffled calm; not nervous or worried, usually
= onverstoorbaar despite a difficult situation
unsolicited
not asked for
= ongevraagd
worthwhile it has a good purpose (being a nurse
= de moeite waard during corona)
2
, MEDIA
a term derived from printed media, which
is used to indicate whether a piece of
above the fold
content is displayed on a web page
= term die is afgeleid van gedrukt media.
without the need to scroll. it is preferable
wordt gebruikt om aan te geven of een
to have important content above the fold.
stuk inhoud op een webpagina wordt
the exact position of the fold will be
weergeven zonder te hoeven scrollen
determined by the screen resolution of a
user’s personal computer.
ABL advertising uses mass media as a
medium to promote brands and reach out
above the line to target consumers. this kind of
= massamedia, gericht op groot aantal advertising is usually aimed towards a
doelgroepen large number of audiences and is much
more effective when the target group is
very large and difficult to define.
the total number of ad impressions that a
web site can sell over time (usually
ad inventory specified per month). before purchasing
= totale aantal advertentie-impressies dat inventory an assessment of current usage
een website in de loop van de tijd kan should be performed. adverts from the
verkopen organisation itself or partners may
indicate poor sales and therefore an
ability to negotiate.
this occurs when advertisements are
changed on a web site for different user
ad rotation sessions. this may be in response to ad
= wanneer advertenties op een website targeting or simply displaying different
worden gewijzigd voor verschillende advertisements from those on a list.
gebruikerssessies experience shows that banner adverts
particularly become tired with reuse and
should be rotated on a regular basis.
the term for displaying an advertisement
ad serving on a web site. often the advertisement will
= term voor het tonen van een be served from a different web server
advertentie op een website from the
site on which it is placed.
ad skipping automatically skip commercials in
= automatisch overslaan van reclames recorded programs
the area of a web page that is set aside
ad space
for banner advertising. standard banner
= gedeelte dat is gereserveerd voor
sizes are set by the internet advertising
reclame
bureau.
a form of customer union where buyers
aggregated buying
collectively purchase a number of items at
= kopers krijgen aantal artikelen tegen
the same price and receive a volume
dezelfde prijs en kwantumkorting
discount.
3
