B2B sales and negotiation
Week 1: introductory lecture
Written 2 books – Value-ology + stand out marketing
Personal selling involves two-way communication, inducing behaviour, specifically purchase
B2B includes:
Selling to business
Selling to public entities
Selling to trade distributor
Customer
Retention
Contemporary view of
and Deletion personal selling
Customer
Database
and
Relationship
Knowledge
Maintenance
Management
Adding value
Nurturing
and
the
satisfying
Relationship
needs
Problem Marketing
Solving the Product
,Additionally, Due to Covid more organisations are speaking to marketing more than sales
,
Week 1: introductory lecture
Written 2 books – Value-ology + stand out marketing
Personal selling involves two-way communication, inducing behaviour, specifically purchase
B2B includes:
Selling to business
Selling to public entities
Selling to trade distributor
Customer
Retention
Contemporary view of
and Deletion personal selling
Customer
Database
and
Relationship
Knowledge
Maintenance
Management
Adding value
Nurturing
and
the
satisfying
Relationship
needs
Problem Marketing
Solving the Product
,Additionally, Due to Covid more organisations are speaking to marketing more than sales
,
