[Type here]
Chapter 02 Developing Successful Marketing
Strategies
Student:
1. Which of the following is NOT one of Canadian Tire's core businesses?
A. Canadian
Tire Retail.
B. Canadian Tire
Travel Services.
C. PartSour
c e.
D. Canadian Tire
Financial Services.
2. Canadian Tire is a Canadian success story. Canadian Tire employs more
than 70,000 Canadians and has revenues of close to annually.
A. $5
billion
B. $7.5
billion
C. $6
billion
D. $10
billion
3. Which new initiatives demonstrate an understanding of the direction of
Canadian Tire of: "creating customers for life and shareholder value," by
the marketing department?
A. mobile
applicati
on
B. "Canadian
a"
products
C. only using Made-In-
Canada products
D. using a
CRM tool
,[Type here]
4. In today's global competition, it is important to recognize the kinds of
organizations that exist. Organizations can basically be divided into two
categories:
A. privately owned and
publically owned.
B. regulated
and
unregulate
d.
C. domestic and
multi- national.
D. business and
non- profit.
5. Plan Canada, a nongovernmental organization that serves its customers
but does not have profit as an organizational goal is considered a
A. busines
s firm
B. nonprofit
organizati
on
C. governme
nt agency
D. public
universi
ty
6. Ford, GM, and Toyota, all develop automobiles. This group create a(n):
A. produ
ct
marke
t.
B. conglomer
at e.
C. indus
tr y.
D. cart
e l.
,[Type here]
7. John's Auto Wreckers is a privately owned organization that serves its
customers in order to earn a profit is called a:
A. busines
s firm.
B. nonprofit
organizatio
n.
C. community
action
program.
D. manufacturi
ng agent.
8. George's Computer Repairs is focused on earning money for its owners,
while Plan Canada is focused on solving community issues overseas and
is not concerned about earning a profit. The contrast between these two
is:
A. George's Computer Repairs is considered a business, while Plan
Canada is considered a nonprofit organization
B. George's Computer Repairs is a shareholder company, while Plan
Canada is a for profit company
C. George's Computer Repairs is a nonprofit, while Plan Canada is a
for profit company D. Both serve customers, so there is no
contrast between the two
9. While undertaking risk to offer the iPhone, Apple Computers is rewarded
by receiving the following reward:
A. Shareholder
s' equity
B. Pro
fi t
C. Invento
ry
turnove
r
D. Contributi
on margin
, [Type here]
10. At Apple Computers, the financial department considers the profit
earned at the end of the day as:
A. the point at which company assets equal
company liabilities.
B. the money left over after a firm's total expenses are
subtracted from its total revenues.
C. the goodwill earned from implementing the
societal marketing concept.
D. the money earned as long as the economic order
quantity is maintained.
11. A legal entity of people who share a common mission is referred to as a(n):
A. special
interest
group.
B. organizat
io n.
C. lobby
group.
D. indus
tr y.
12. Telus offers several mobile phone plans, which of the following best
describes what constitutes their potential offerings?
A. products
and
services.
B. products, services, ideas
and experiences.
C. physical goods
and services.
D. produc
ts only.
Chapter 02 Developing Successful Marketing
Strategies
Student:
1. Which of the following is NOT one of Canadian Tire's core businesses?
A. Canadian
Tire Retail.
B. Canadian Tire
Travel Services.
C. PartSour
c e.
D. Canadian Tire
Financial Services.
2. Canadian Tire is a Canadian success story. Canadian Tire employs more
than 70,000 Canadians and has revenues of close to annually.
A. $5
billion
B. $7.5
billion
C. $6
billion
D. $10
billion
3. Which new initiatives demonstrate an understanding of the direction of
Canadian Tire of: "creating customers for life and shareholder value," by
the marketing department?
A. mobile
applicati
on
B. "Canadian
a"
products
C. only using Made-In-
Canada products
D. using a
CRM tool
,[Type here]
4. In today's global competition, it is important to recognize the kinds of
organizations that exist. Organizations can basically be divided into two
categories:
A. privately owned and
publically owned.
B. regulated
and
unregulate
d.
C. domestic and
multi- national.
D. business and
non- profit.
5. Plan Canada, a nongovernmental organization that serves its customers
but does not have profit as an organizational goal is considered a
A. busines
s firm
B. nonprofit
organizati
on
C. governme
nt agency
D. public
universi
ty
6. Ford, GM, and Toyota, all develop automobiles. This group create a(n):
A. produ
ct
marke
t.
B. conglomer
at e.
C. indus
tr y.
D. cart
e l.
,[Type here]
7. John's Auto Wreckers is a privately owned organization that serves its
customers in order to earn a profit is called a:
A. busines
s firm.
B. nonprofit
organizatio
n.
C. community
action
program.
D. manufacturi
ng agent.
8. George's Computer Repairs is focused on earning money for its owners,
while Plan Canada is focused on solving community issues overseas and
is not concerned about earning a profit. The contrast between these two
is:
A. George's Computer Repairs is considered a business, while Plan
Canada is considered a nonprofit organization
B. George's Computer Repairs is a shareholder company, while Plan
Canada is a for profit company
C. George's Computer Repairs is a nonprofit, while Plan Canada is a
for profit company D. Both serve customers, so there is no
contrast between the two
9. While undertaking risk to offer the iPhone, Apple Computers is rewarded
by receiving the following reward:
A. Shareholder
s' equity
B. Pro
fi t
C. Invento
ry
turnove
r
D. Contributi
on margin
, [Type here]
10. At Apple Computers, the financial department considers the profit
earned at the end of the day as:
A. the point at which company assets equal
company liabilities.
B. the money left over after a firm's total expenses are
subtracted from its total revenues.
C. the goodwill earned from implementing the
societal marketing concept.
D. the money earned as long as the economic order
quantity is maintained.
11. A legal entity of people who share a common mission is referred to as a(n):
A. special
interest
group.
B. organizat
io n.
C. lobby
group.
D. indus
tr y.
12. Telus offers several mobile phone plans, which of the following best
describes what constitutes their potential offerings?
A. products
and
services.
B. products, services, ideas
and experiences.
C. physical goods
and services.
D. produc
ts only.
