In this assignment I'll be explaining how and why groups of customers are targeted
for selected products. I'll be selecting six different groups for products or services.
Name of the Descripti Is it in Who is it How are Type of
organization on of the targeted they segment
product B2B or at? Why? targeted ation
or B2C or Target ? used
service C2C group
market profile
?
Red bull GHMB Red bull is It's in Red bull Red Bull This type
an energy the B2B target their targets of
drink sold and products to their segmenta
by an B2C young market tion is
Austrian market. urban audience psycholog
company For this males various ical
Red Bull particul ranging ways. One because
GHMB, ar from 16-29 of them is it's based
created in product because advertisin on the
1987. I'll be they live in g their people
doing a different products lifestyle.
B2C. lifestyle on the TV,
where Radio,
they're leaflets
more active and
and do billboards
more globally;
physical therefore
activities it attracts
such as more
playing people to
sport, or purchase
working out it. The
at a gym. other
Furthermor method is
e Red Bull sponsorin
also market g famous
their athletes
product to such as
gamers the F1
who drivers
sometimes and they
stay up each have
late, so many
, therefore followers,
they need and this
an energy creates
drink such familiariza
as red bull tion of the
to keep brand and
them products
awake and therefore
to complete the price
the game. increased.
Red bull
also targets
students
who stay
late at
night to do
study or
complete
work, so
red bull
provides
the energy
to make
them stay
up late. Red
bull it's not
only
targeting
younger
people
they're also
targeting
older
people in
the age
range
between
25-45,
because
most of
them drive
trucks late
at night, or
doing other
for selected products. I'll be selecting six different groups for products or services.
Name of the Descripti Is it in Who is it How are Type of
organization on of the targeted they segment
product B2B or at? Why? targeted ation
or B2C or Target ? used
service C2C group
market profile
?
Red bull GHMB Red bull is It's in Red bull Red Bull This type
an energy the B2B target their targets of
drink sold and products to their segmenta
by an B2C young market tion is
Austrian market. urban audience psycholog
company For this males various ical
Red Bull particul ranging ways. One because
GHMB, ar from 16-29 of them is it's based
created in product because advertisin on the
1987. I'll be they live in g their people
doing a different products lifestyle.
B2C. lifestyle on the TV,
where Radio,
they're leaflets
more active and
and do billboards
more globally;
physical therefore
activities it attracts
such as more
playing people to
sport, or purchase
working out it. The
at a gym. other
Furthermor method is
e Red Bull sponsorin
also market g famous
their athletes
product to such as
gamers the F1
who drivers
sometimes and they
stay up each have
late, so many
, therefore followers,
they need and this
an energy creates
drink such familiariza
as red bull tion of the
to keep brand and
them products
awake and therefore
to complete the price
the game. increased.
Red bull
also targets
students
who stay
late at
night to do
study or
complete
work, so
red bull
provides
the energy
to make
them stay
up late. Red
bull it's not
only
targeting
younger
people
they're also
targeting
older
people in
the age
range
between
25-45,
because
most of
them drive
trucks late
at night, or
doing other
