MKT-315Marketing Plan Analysis and Presentation Product or Service and Price

Marketing Plan Analysis and Presentation: Product or Service and Price Courtney Kersey MKT-315 Company Backgroun d The Walt Disney Company Vision: “To be one of the world’s leading producers and providers of entertainment and information” Mission: “The mission of The Walt Disney Company is to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company” Company Marketing Objectives • Use nostalgia to establish and maintain customer loyalty • Target audience segments with a multichannel strategy • Establish Disney World and Disneyland as destination brands • Use masterful brand storytelling that resonates and inspires