Montclair State University - BUGN 295; Participants Guide Student Manual

Student manual  Need flash 10.3 or greater  Decisions and reports link to make changes o save after making changes  Start with 5 year history  There is no warehousing!!! (PAGE 3 MENTIONS) Choices 1. Change camera 2. Change price, advertising, # of retail dealers, # and length of quarterly promotions, sizes of price discounts offered to retailers, length of warranty, brand image and reputation, caliber of technical support 3. Assembly – a. # of Product Assembly teams (PAT) b. Shipping: Import duties differ and can change 4. % of sales of companies (page 4) 5. Growth in market can differ per region or type 6. P/Q rating: Independent rating agency advertises product quality rating a. Performance b. Quality 7. Stores a. Chain stores: Entry level and popular cameras desired b. Local: Consider brand image and P/Q i. Like multi featured cameras because of greater profit margins ii. Have advantage over online shops with multi-featured cameras; shoppers like to have a person to talk to, in person 8. Customers a. Educated i. Entry level more price sensitive; look for promo ii. Multi feature – sales on over-stocked. Competitive factors 1. Price vs. regional average; bigger factor for entry level 2. P/Q ratings: 2nd-3rd most important factor for consumers for entry level; #1 for multi-featured a. Based on: i. Quality of core components ii. Color quality iii. Camera controls/menu iv. Camera body ergonomics and durability v. Accessories vi. Special utility features vii. # of models viii. Cumulative spending on R&D, engineering and design ix. Training $ for assembly teams b. Greater # of models=less performance and assembly quality 3. # of Promotions 4. Length of promotions 5. Size of promotion discount 6. Advertising: Exceed industry average 7. Production selection: More models 8. # of retailers that stock: Based on prior years sales; PQ; cumulative advertising; prior year promotional activity 9. Length of warranty