COM3702 ASSIGNMENT 01 SEMESTER 01 2022 (UNISA)

INSERT PERSONAL DETAILS

COM3702 Assignment 01 2022 (Semester 01)

ALL ANSWERS AVAILABLE

CHANGE INTO YOUR OWN WORDS USING Quillbot

,DECLARATION OF OWN WORK

I,




(NAME and SURNAME) confirm that:

 this MODULE contains my own, original ideas and work
 those ideas, or work, that are not my own, have been cited through the prescribed
referencing system which I have familiarised myself with in Tutorial Letter CMNALL/E/301
 I have not submitted the ideas or work contained in this MODULE for any other tertiary
education credit


Policy on Research
Ethics
 I have read the University’s Policy of Research Ethics
 Policy on Research Ethics.pdf
 I have read and understood the PLAGIARISM POWERPOINT FOR UNDER-GRADUATE
STUDIES (available under “Additional Sources” on myUnisa)
 I have familiarised myself with the library guides ON PLAGIARISM AND ETHICS offered by
Unisa’s library: https://libguides.unisa.ac.za/research-support/plagiarism
 I have read and understood Unisa’s Policy for Copyright Infringement and Plagiarism,
and I am aware that plagiarism is punishable in terms of the Copyright Act 98 of 1978 and I
have read the regulations of the University of South Africa in this respect, available online:
https://www.unisa.ac.za/static/corporate_web/Content/Apply%20for%20admission/
Documents/Policy_copyright_infringement_plagiarism_16November2005.pdf

_________________
STUDENT NUMBER

________________ _____________
SIGNATURE DATE

_________________ _____________
WITNESS DATE

, TABLE OF CONTENTS

1. INTRODUCTION........................................................................................................................................1
2. MEDIA POLICY AND REGULATION............................................................................................................1
2.1. The nature of media and communications policy.............................................................................1
The three phases of paradigms in communication policy....................................................................1
3. REPRESENTATION....................................................................................................................................5
3.1. Representation defined....................................................................................................................5
3.1.1. Defining semiotics and linking to Advertisement.......................................................................5
3.1.2. Representation as myth: Roland Barthes...................................................................................6
3.1.3. The notion of anchorage and how the polysemic meaning is explained in the selected advert 7
3.2. Gender and the media......................................................................................................................8
4. CONCLUSION.........................................................................................................................................13
SOURCES CONSULTED:..............................................................................................................................14
ADDENDUM A............................................................................................................................................15
ADDENDUM B............................................................................................................................................19
SELF-REFELCTION.......................................................................................................................................19