ENG 3400Marketing Ch.13,15 test bank Question and ANSWERS
TRUE/FALSE 1. A marketing channel is a business structure composed of interdependent organizations that reach from the point of product origin to the final consumer. ANS: T PTS: 1 REF: 197 OBJ: 13-1 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Distribution 2. As products move through the marketing channel, channel members provide specialization and division of labor, overcome discrepancies, and provide contact efficiency. ANS: T PTS: 1 REF: 199 OBJ: 13-1 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Distribution 3. A consumer stopped by the convenience store to buy a bag of charcoal briquettes. She only needs one bag, but the manufacturer produces millions of bags. For consumers, the convenience store overcomes a discrepancy of dimensions. ANS: F The store overcomes the discrepancy of quantity. PTS: 1 REF: 198 OBJ: 13-1 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Distribution 4. Residents of Sobarro, New Mexico, live in an isolated area of the state. Residents must travel two hours to receive medical treatment. Luckily, a physician has just opened a new practice in Sobarro. In this case, the physician has overcome service discrepancies by opening an office close
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