STRATEGIC EN INNOVAITON
MANAGEMENT
3 GBM B
Céline De Brabander
, 1
Inhoudsopgave
Inhoudsopgave
1) CAP 1: What is innovation and why does it matter? ................................................................................. 7
1.1) Introduction......................................................................................................................................... 7
1.2) What is innovation? ............................................................................................................................ 8
1.2.1) Innovation and value ................................................................................................................... 8
1.2.2) Innovation and competition ...................................................................................................... 10
1.3) Why does innovation matter? .......................................................................................................... 10
1.4) Innovation isn’t easy ......................................................................................................................... 11
1.4.1) What is needed to make innovation happen : .......................................................................... 11
1.4.2) Reasons of failure: ..................................................................................................................... 11
1.4.3) Conclusion: ................................................................................................................................. 12
1.5) Can we manage innovation? ............................................................................................................. 12
1.5.1) What do we have to do? ............................................................................................................ 12
1.5.2) Differences in the management and process of innovation between businesses: ................... 12
1.6) SUMMARY ......................................................................................................................................... 13
2) CHAP 2: Innovation Strategy .................................................................................................................... 14
2.1) Why Strategy? ................................................................................................................................... 14
2.2) What is an innovation strategy? ....................................................................................................... 14
2.2.1) Strategic analysis........................................................................................................................ 15
2.2.2) Strategic selection ...................................................................................................................... 19
2.2.3) Strategic implementation .......................................................................................................... 19
2.3) Strategy at different levels ................................................................................................................ 20
2.4) Dynamic capability ............................................................................................................................ 20
3) CHAP 3: Identifying Strategic Capabilities ............................................................................................... 21
3.1) Creating and capturing value ............................................................................................................ 21
3.2) Beware of core rigidities ................................................................................................................... 22
4) CHAP 4: Leadership and Organization of Innovation .............................................................................. 23
4.1) The innovative organization .............................................................................................................. 23
4.2) Innovative leadership ........................................................................................................................ 23
4.3) Collective and social .......................................................................................................................... 24
4.3.1) Matching teams? ....................................................................................................................... 24
4.3.2) Advantages and disadvantages of teams .................................................................................. 25
4.3.3) High performance teams based on Tidd and Isaksen research ................................................. 25
, 2
4.3.4) There are also many challenges . ............................................................................................... 26
4.3.5) Case study: textbook p71........................................................................................................... 27
4.4) Context and climate .......................................................................................................................... 28
4.5) Video ................................................................................................................................................. 29
5) CHAP 5: Innovation as a process.............................................................................................................. 30
5.1) Beyond Spengler ............................................................................................................................... 30
5.2) A map of the process......................................................................................................................... 30
5.2.1) A model of the innovation process ............................................................................................ 30
5.2.2) Influencing the process .............................................................................................................. 31
5.3) Managing the process ....................................................................................................................... 31
5.3.1) We need to pay attention to if we are going to manage innovation well ................................ 31
5.3.2) Variations on theme .................................................................................................................. 32
5.4) Learning to manage innovation ........................................................................................................ 33
5.5) The problem of partial models .......................................................................................................... 33
6) CHAP 6: Sources of Innovation ................................................................................................................ 34
6.1) Where do innovations come from? .................................................................................................. 34
6.2) Stimulators of innovations: ............................................................................................................... 35
6.2.1) Knowledge push ......................................................................................................................... 35
6.2.2) Need pull… ................................................................................................................................. 35
6.2.3) Making process better ............................................................................................................... 35
6.2.4) Whose needs? Working from the edge ..................................................................................... 35
6.2.5) Crisis driven innovation ............................................................................................................. 36
6.2.6) Toward mass customization ...................................................................................................... 37
6.2.7) Users as innovators .................................................................................................................... 38
6.2.8) Watching others -and learning from them ................................................................................ 38
6.2.9) Recombinant innovation............................................................................................................ 38
6.2.10) Regulation .............................................................................................................................. 38
6.2.11) Design driven innovation ....................................................................................................... 38
6.2.12) Accidents and unexpected events ......................................................................................... 39
7) CHAP 7: Search Strategies for Innovation................................................................................................ 40
7.1) Make sense of the sources ................................................................................................................ 40
7.1.1) Push vs. pull ............................................................................................................................... 40
7.1.2) Incremental or radical innovations? .......................................................................................... 40
7.1.3) Timing and innovation life cycle ................................................................................................ 41
, 3
7.1.4) Adoption and diffusion .............................................................................................................. 42
7.2) The innovation treasure hunt ........................................................................................................... 43
7.3) Innovation Search Strategies ............................................................................................................ 44
8) CHAP 8: Forecasting emerging opportunities for innovation .................................................................. 46
8.1) Forecasting ........................................................................................................................................ 46
8.1.1) Customer or market surveys...................................................................................................... 46
8.1.2) Internal: brainstorm ................................................................................................................... 46
8.1.3) External: Benchmarking ............................................................................................................. 47
8.1.4) External: expert opinion ............................................................................................................ 48
8.1.5) Scenario development ............................................................................................................... 48
9) CHAP 9: Selecting innovation projects..................................................................................................... 50
9.1) Why is selection a challenge? ........................................................................................................... 50
9.2) Choosing between projects............................................................................................................... 51
9.2.1) Spreading the risk?..................................................................................................................... 51
9.3) Managing risk over time.................................................................................................................... 52
10) CHAP 10: Developing new products and services ................................................................................ 54
10.1) Difference between products and services ................................................................................... 54
10.1.1) Difference ............................................................................................................................... 54
10.1.2) Success factors ....................................................................................................................... 54
10.2) Development of a new product/service ........................................................................................ 55
10.2.1) Concept generation ................................................................................................................ 55
10.2.2) Project assessment and selection .......................................................................................... 55
10.2.3) Product and service development ......................................................................................... 55
10.2.4) Product and service commercialization ................................................................................. 55
11) CHAP 11: ............................................................................................................................................... 56
12) CHAP 12: Commercialization and diffusion of innovations .................................................................. 57
12.1) Adopting innovation ...................................................................................................................... 57
12.2) Decision making groups ................................................................................................................. 57
12.3) Product adoption curve ................................................................................................................. 58
12.4) Marketing ...................................................................................................................................... 59
12.5) Factors influencing adoption: Barriers .......................................................................................... 59
12.5.1) There are many barriers to the widespread adoption of innovations: ................................. 59
12.5.2) More explanation about characteristics of the innovation itself .......................................... 60
12.5.3) Checklists of characteristics of the innovation itself ............................................................. 61
MANAGEMENT
3 GBM B
Céline De Brabander
, 1
Inhoudsopgave
Inhoudsopgave
1) CAP 1: What is innovation and why does it matter? ................................................................................. 7
1.1) Introduction......................................................................................................................................... 7
1.2) What is innovation? ............................................................................................................................ 8
1.2.1) Innovation and value ................................................................................................................... 8
1.2.2) Innovation and competition ...................................................................................................... 10
1.3) Why does innovation matter? .......................................................................................................... 10
1.4) Innovation isn’t easy ......................................................................................................................... 11
1.4.1) What is needed to make innovation happen : .......................................................................... 11
1.4.2) Reasons of failure: ..................................................................................................................... 11
1.4.3) Conclusion: ................................................................................................................................. 12
1.5) Can we manage innovation? ............................................................................................................. 12
1.5.1) What do we have to do? ............................................................................................................ 12
1.5.2) Differences in the management and process of innovation between businesses: ................... 12
1.6) SUMMARY ......................................................................................................................................... 13
2) CHAP 2: Innovation Strategy .................................................................................................................... 14
2.1) Why Strategy? ................................................................................................................................... 14
2.2) What is an innovation strategy? ....................................................................................................... 14
2.2.1) Strategic analysis........................................................................................................................ 15
2.2.2) Strategic selection ...................................................................................................................... 19
2.2.3) Strategic implementation .......................................................................................................... 19
2.3) Strategy at different levels ................................................................................................................ 20
2.4) Dynamic capability ............................................................................................................................ 20
3) CHAP 3: Identifying Strategic Capabilities ............................................................................................... 21
3.1) Creating and capturing value ............................................................................................................ 21
3.2) Beware of core rigidities ................................................................................................................... 22
4) CHAP 4: Leadership and Organization of Innovation .............................................................................. 23
4.1) The innovative organization .............................................................................................................. 23
4.2) Innovative leadership ........................................................................................................................ 23
4.3) Collective and social .......................................................................................................................... 24
4.3.1) Matching teams? ....................................................................................................................... 24
4.3.2) Advantages and disadvantages of teams .................................................................................. 25
4.3.3) High performance teams based on Tidd and Isaksen research ................................................. 25
, 2
4.3.4) There are also many challenges . ............................................................................................... 26
4.3.5) Case study: textbook p71........................................................................................................... 27
4.4) Context and climate .......................................................................................................................... 28
4.5) Video ................................................................................................................................................. 29
5) CHAP 5: Innovation as a process.............................................................................................................. 30
5.1) Beyond Spengler ............................................................................................................................... 30
5.2) A map of the process......................................................................................................................... 30
5.2.1) A model of the innovation process ............................................................................................ 30
5.2.2) Influencing the process .............................................................................................................. 31
5.3) Managing the process ....................................................................................................................... 31
5.3.1) We need to pay attention to if we are going to manage innovation well ................................ 31
5.3.2) Variations on theme .................................................................................................................. 32
5.4) Learning to manage innovation ........................................................................................................ 33
5.5) The problem of partial models .......................................................................................................... 33
6) CHAP 6: Sources of Innovation ................................................................................................................ 34
6.1) Where do innovations come from? .................................................................................................. 34
6.2) Stimulators of innovations: ............................................................................................................... 35
6.2.1) Knowledge push ......................................................................................................................... 35
6.2.2) Need pull… ................................................................................................................................. 35
6.2.3) Making process better ............................................................................................................... 35
6.2.4) Whose needs? Working from the edge ..................................................................................... 35
6.2.5) Crisis driven innovation ............................................................................................................. 36
6.2.6) Toward mass customization ...................................................................................................... 37
6.2.7) Users as innovators .................................................................................................................... 38
6.2.8) Watching others -and learning from them ................................................................................ 38
6.2.9) Recombinant innovation............................................................................................................ 38
6.2.10) Regulation .............................................................................................................................. 38
6.2.11) Design driven innovation ....................................................................................................... 38
6.2.12) Accidents and unexpected events ......................................................................................... 39
7) CHAP 7: Search Strategies for Innovation................................................................................................ 40
7.1) Make sense of the sources ................................................................................................................ 40
7.1.1) Push vs. pull ............................................................................................................................... 40
7.1.2) Incremental or radical innovations? .......................................................................................... 40
7.1.3) Timing and innovation life cycle ................................................................................................ 41
, 3
7.1.4) Adoption and diffusion .............................................................................................................. 42
7.2) The innovation treasure hunt ........................................................................................................... 43
7.3) Innovation Search Strategies ............................................................................................................ 44
8) CHAP 8: Forecasting emerging opportunities for innovation .................................................................. 46
8.1) Forecasting ........................................................................................................................................ 46
8.1.1) Customer or market surveys...................................................................................................... 46
8.1.2) Internal: brainstorm ................................................................................................................... 46
8.1.3) External: Benchmarking ............................................................................................................. 47
8.1.4) External: expert opinion ............................................................................................................ 48
8.1.5) Scenario development ............................................................................................................... 48
9) CHAP 9: Selecting innovation projects..................................................................................................... 50
9.1) Why is selection a challenge? ........................................................................................................... 50
9.2) Choosing between projects............................................................................................................... 51
9.2.1) Spreading the risk?..................................................................................................................... 51
9.3) Managing risk over time.................................................................................................................... 52
10) CHAP 10: Developing new products and services ................................................................................ 54
10.1) Difference between products and services ................................................................................... 54
10.1.1) Difference ............................................................................................................................... 54
10.1.2) Success factors ....................................................................................................................... 54
10.2) Development of a new product/service ........................................................................................ 55
10.2.1) Concept generation ................................................................................................................ 55
10.2.2) Project assessment and selection .......................................................................................... 55
10.2.3) Product and service development ......................................................................................... 55
10.2.4) Product and service commercialization ................................................................................. 55
11) CHAP 11: ............................................................................................................................................... 56
12) CHAP 12: Commercialization and diffusion of innovations .................................................................. 57
12.1) Adopting innovation ...................................................................................................................... 57
12.2) Decision making groups ................................................................................................................. 57
12.3) Product adoption curve ................................................................................................................. 58
12.4) Marketing ...................................................................................................................................... 59
12.5) Factors influencing adoption: Barriers .......................................................................................... 59
12.5.1) There are many barriers to the widespread adoption of innovations: ................................. 59
12.5.2) More explanation about characteristics of the innovation itself .......................................... 60
12.5.3) Checklists of characteristics of the innovation itself ............................................................. 61
