Page 1 of 27
, Table of Contents
1. Introduction...................................................................................................................3
2. Critical analysis of the global games consoles industry...................................................4
2.1. Rivalry among existing firms..................................................................................................4
2.2. Bargaining power of suppliers...............................................................................................6
2.3. Bargaining power of buyers...................................................................................................6
2.4. Threat of substitutes..............................................................................................................7
2.5. Threat of new entrants..........................................................................................................7
2.6. Macroeconomic factors.........................................................................................................8
2.7. Key Success Factors...............................................................................................................8
3. Nintendo’s key resources and capabilities....................................................................10
3.1. Resources............................................................................................................................10
3.1.1. Tangible resources..............................................................................................................................10
3.1.2. Intangible Resources...........................................................................................................................11
3.1.3. Human Resources...............................................................................................................................12
3.2. Capabilities..........................................................................................................................12
3.3. Evaluation of resources and capabilities Figure 6 evaluates the strength and strategic
importance of Nintendo’s resources and capabilities.................................................................14
4. Competitive advantage................................................................................................15
5. Strategic Recommendations.........................................................................................17
6. Client relationship recommendations...........................................................................18
7. Conclusion....................................................................................................................19
8. Appendices...................................................................................................................20
9. Bibliography.................................................................................................................23
Page 2 of 27
, Table of Contents
1. Introduction...................................................................................................................3
2. Critical analysis of the global games consoles industry...................................................4
2.1. Rivalry among existing firms..................................................................................................4
2.2. Bargaining power of suppliers...............................................................................................6
2.3. Bargaining power of buyers...................................................................................................6
2.4. Threat of substitutes..............................................................................................................7
2.5. Threat of new entrants..........................................................................................................7
2.6. Macroeconomic factors.........................................................................................................8
2.7. Key Success Factors...............................................................................................................8
3. Nintendo’s key resources and capabilities....................................................................10
3.1. Resources............................................................................................................................10
3.1.1. Tangible resources..............................................................................................................................10
3.1.2. Intangible Resources...........................................................................................................................11
3.1.3. Human Resources...............................................................................................................................12
3.2. Capabilities..........................................................................................................................12
3.3. Evaluation of resources and capabilities Figure 6 evaluates the strength and strategic
importance of Nintendo’s resources and capabilities.................................................................14
4. Competitive advantage................................................................................................15
5. Strategic Recommendations.........................................................................................17
6. Client relationship recommendations...........................................................................18
7. Conclusion....................................................................................................................19
8. Appendices...................................................................................................................20
9. Bibliography.................................................................................................................23
Page 2 of 27
