Entrepreneurship-and-Innovation-Summary VERY HELPFUL
SESSION 1: INTRODUCTION 1.1 Introduction to entrepreneurship and innovation 1.1.1 Entrepreneurship: Among the numerous definitions: - An activity that involves the discovery, evaluation, and exploitation of opportunities to introduce new goods and services, ways of organizing, markets, process, and raw materials through organizing efforts that previously had not existed ( - The pursuit of opportunity beyond the resources you currently control. VIDEO: They focus on creativity, acting, leading,... These are all the skills and the behavior of the entrepreneurs. Various views: - Level of Analysis : o Narrow view : focus on the entrepreneur or the created organization o Broad view : person, outcome, process, context - Driver, expected outcome : o Narrow view : making profit o Broad view : creating value 1.1.2 Innovation : Metaphor of the dots Innovation as : o An outcome: new products, product features, and production methods that result from innovation = what you get o A Process: organizational and social processes that producers innovation, such as individual creativity, organizational structure, environmental context, and social and economic factors = how you get it.
Written for
- Institution
-
North Carolina Central University
- Course
-
NUR 111
Document information
- Uploaded on
- November 21, 2021
- Number of pages
- 11
- Written in
- 2021/2022
- Type
- SUMMARY