MKT 315 Topic 6 Quiz

1. Question: A "supply chain" is thought of as limited because it: 2. Question: PricelessCreationsprovidesitsproductsexclusivelytoCrafty's,achainofpottery painting stores across the country. The chain then makes its pottery and painting supplies available to end-consumers. This is an example of . 3. Question: Indirect distribution is an example of: 4. Question: An exclusive distribution strategy: 5. Question: When a company arranges two or more marketing channels to target one or more customer segments, it is called a(n) system. 6. Question: Instead of offering its products through "brick-and-mortar" companies, a book distributor decides to market directly to customers through the U.S. mail. This is an example of: 7. Question: What type of marketing channel would Secure Insurance use if it offers its products exclusively through door-to-door salespersons? 8. Question: Adding new channels in a multichannel distribution system provides the following advantage: 9. Question: It minimizes mass product customization. 10. Question: An intensive distribution strategy would be best implemented for which of the following products. 11. Question: conflict can occur when management at Eat and Run Restaurants disagree about specific discount rates for high school students. 12. Question: Whenserviceproducersbypassintermediariesandmarketdirectlytofinalbuyers, or when new channel intermediaries replace traditional ones, occurs. 13. Question: When an organization changes its distribution channels, it is true that: 14. Question: Consideringaneconomicsystem,convertingproductsmadebyproducersintovarieties sought by consumers is the role of . 15. Question: A direct marketing channel would be utilized by which of these companies? 16. Question: WhenJuicyChickendecidestopromotegrilledchickeninsteadoftraditionalfried chicken, Juicy Chicken experiences conflict.