MKT 315 Topic 8 Final Exam

1. Questions: Ifasuddenringingsounddistractsanadvertisementreader,anditprevents him from recalling the message, this unplanned event is called . 2. Questions: Because of , businesses are forced to be competitive: 3. Questions: Tasty Pizza implements in order to optimize local search engine queries. 4. Questions: Milton Friedman’s famous maxim, paraphrased: The social responsibility of business is to: 5. Questions: During the step of the selling process, a salesperson presents the value of the company’s product or service and offers solutions to customer problems. 6. Questions: Adding new channels in a multichannel distribution system provides the following advantage. In order to evaluate how long a visitor remains on a website, IT manager John 7. Questions: Ankerman evaluates the visitor’s . 8. Questions: is used by web designers to ensure that each web page works effectively with various search engines. 9. Questions: The ROI equation does not: 10. Questions: Whenagroupofindividualsselectsaparticularconsumer-submittedentry, it is called a . 11. Questions: incorporates the use of web pages, sponsorships, press releases, and special events. 12. Questions: When a sales person prepares a presentation for a particular customer, the salesperson is in the step of the sales process. 13. Questions: It is beneficial to use digital catalogs because . 14. Questions: A enables salespeople to efficiently work from any location at anytime. 15. Questions: When Bill successfully overcame each of his customer’s objections and asked for the order, Bill was in the step of the selling process. 16. Questions: When selecting a media vehicle, a media planner calculates the total cost of using a particular medium at the . 17. Questions: What type of marketing channel would Secure Insurance use if it offers its products exclusively through door-to-door salespersons? 18. Questions: Which of the following is the first step in the personal selling process? 19. Questions: are free or minimal cost items offered by companies in order to entice customers to buy their product. 20. Questions: Jon Peabody, marketing manager for Jake’s Automotive, reviews how successful their recent digital marketing campaign has been by studying data. 21. Questions: What is the final step in the selling process called? 22. Questions: Judy Evans, web designer, included a webpage in order to share positive consumer reviews. 23. Questions: An effective integrated communications and promotion program should begin with . 24. Questions: When Juicy Chicken decides to promote grilled chicken instead of traditional fried chicken, Juicy Chicken experiences conflict. 25. Questions: Instead of offering their products through "brick-and-mortar" companies, a book distributor decides to market directly to customers through the U.S. mail. This is an example of ___ . 26. Questions: In order to provide customers with an opportunity to try their product, companies offer . 27. Questions: The of the message is based on the number of times an average person in the target market is exposed to a message. 28. Questions: Before calling on a prospect, a salesperson seeks to discover information about a prospective buyer. This is the step of the sales process. 29. Questions: Considering the communication process, an advertisement of a particular copier machine model would be considered . 30. Questions: The most costly promotion tool is usually . 31. Questions: The point with the largest vertical distance between the total revenue and total costs represents the point at which: 32. Questions: If salesperson Jane calls her customer to make sure that he is satisfied with the product, Jane is in the stage of the selling process. 33. Questions: When Auto-Manufacturing Company designed a 6-month e-mail campaign, it included several customer offers that increased in value over time. This is an example of . 34. Questions: Pete Jones, a bait shop owner, incorporates within a webpage to entice customers to buy a new lure. 35. Questions: When a receiver assigns meaning to the symbols encoded by company advertisements, It is called . 36. Questions: Which major promotion strategy incorporates telemarketing, product catalogs, kiosks, and the Internet? 37. Questions: When a producer focuses marketing events toward final consumers in order to persuade them to buy the product, the company is applying a (n) strategy. 38. Questions: Alice Jackson designed her company webpage to include a page that directs visitors to a particular webpage and entices them to buy a featured product. 39. Questions: Which of these items can be an integral part of an effective sales promotion strategy? 40. Questions: Instead of depending on product marketing information, modern customers can use to acquire information about products and services.