Project Red Bull
Namen:
Opleiding: Business Studies
Klas: 1D
1
,Auteurs
Docenten
2
, Inhoudsopgave
Inleiding.................................................................................................................................................5
De aanleiding......................................................................................................................................5
Probleemanalyse.................................................................................................................................5
Doelstelling........................................................................................................................................5
Onderzoeksvragen..............................................................................................................................5
Methodologie......................................................................................................................................6
Hoofdstuk 1: Marketing..........................................................................................................................7
Inleiding..............................................................................................................................................7
1.1 Huidige productassortiment:.........................................................................................................7
1.2 Merkenportfolio............................................................................................................................8
1.3 Marketingmix...............................................................................................................................8
1.4 Concurrenten...............................................................................................................................10
Hoofdstuk 2: Algemene Economie.......................................................................................................13
Inleiding............................................................................................................................................13
2.1 Marktvorm..................................................................................................................................13
2.2 Meso-economische ontwikkelingen............................................................................................13
2.3 Het vijfkrachtenmodel van Porter...............................................................................................13
2.4 Macro-economische ontwikkelingen..........................................................................................14
Hoofdstuk 3: Marktonderzoek..............................................................................................................17
Hoofdstuk 4: Bevindingen en conclusie................................................................................................18
Conclusie en aanbeveling.....................................................................................................................20
Verwijzingen........................................................................................................................................21
3
Namen:
Opleiding: Business Studies
Klas: 1D
1
,Auteurs
Docenten
2
, Inhoudsopgave
Inleiding.................................................................................................................................................5
De aanleiding......................................................................................................................................5
Probleemanalyse.................................................................................................................................5
Doelstelling........................................................................................................................................5
Onderzoeksvragen..............................................................................................................................5
Methodologie......................................................................................................................................6
Hoofdstuk 1: Marketing..........................................................................................................................7
Inleiding..............................................................................................................................................7
1.1 Huidige productassortiment:.........................................................................................................7
1.2 Merkenportfolio............................................................................................................................8
1.3 Marketingmix...............................................................................................................................8
1.4 Concurrenten...............................................................................................................................10
Hoofdstuk 2: Algemene Economie.......................................................................................................13
Inleiding............................................................................................................................................13
2.1 Marktvorm..................................................................................................................................13
2.2 Meso-economische ontwikkelingen............................................................................................13
2.3 Het vijfkrachtenmodel van Porter...............................................................................................13
2.4 Macro-economische ontwikkelingen..........................................................................................14
Hoofdstuk 3: Marktonderzoek..............................................................................................................17
Hoofdstuk 4: Bevindingen en conclusie................................................................................................18
Conclusie en aanbeveling.....................................................................................................................20
Verwijzingen........................................................................................................................................21
3
