Exam (elaborations)
Test Bank for Marketing An Introduction 6th Edition by Gary Armstrong and Philip Kotler
- Course
- Institution
1) Which of the following is most essential to even the simplest definition of marketing? A) demand management B) the production concept C) customer relationships D) making a sale E) making a profit Answer: C Diff: 1 Type: MC Page Ref: 5 Skill: Concept Objective: 1-1 2) Which of the follo...
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