Summary Bus FPX3022 Assessment1.docx BUS-FP3022 Nike s DTC Distribution Strategy Capella University Introduction We will discuss Direct-To-Customer (DTC) meaning. We will discuss the relationship role internet and social media have to the supply chain. W

Bus FPX3022 A BUS-FP3022 Nike s DTC Distribution Strategy Capella University Introduction We will discuss Direct-To-Customer (DTC) meaning. We will discuss the relationship role internet and social media have to the supply chain. We will discuss the advantages and disadvantages of social media to the supply chain. We will look at and discuss the strategy used by Nike to satisfy their customers. We will discuss the advantages and disadvantages of the DTC and recommend steps to effectively grow the DTC strategy. DTC s also offers less shelf space so there is not competing for the space. Let s look at the internet and social media and role it plays in the supply chain. Internet and social media and the Relationship to Supply Chain Nike s utilization of social media during the pandemic allowed fans to interact with the company and provides the company with insight to their customers needs as well