Summary
Summary Digital Food Marketing - Readings ('20/'21)
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Summary of the Readings for Digital Food Marketing (20/21). Still relevant for 2021/2022. Exam grade 9,2, using this summary + Summary of the lectures. Includes the following readings: - Cairns et al. (2012) - Powell et al. (2013) - Buijzen et al. (2010) (Introducing PCMC Model) - Valkenbu...
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