MKTG 301 Exam 3 (Chapter 12/13/14)
Study online at https://quizlet.com/_95lhyf
1. Which of the below advertising type would most likely
result in counter-attack ads between competitors?
- Personal
- Reminder
- Comparative
- Informative
2. Product placement is a method of brand integration True
using the branded products in movies, online games,
comic books, etc.
True
False
3. The new marketing communications model consists of False
promotional mixes that are designed to make tradi-
tional mass-media obsolete.
True
False
4. The principle behind the percentage-of-sales method False
of budget setting is viewing sales as the result of ad-
vertising.
True
False
5. Penn State University uses the same logo and the integrated marketing
same blue color tone on all of its stationeries, web communications
site, signage, and faculty-staff business cards. Which
marketing technique is Penn State using to promote
, MKTG 301 Exam 3 (Chapter 12/13/14)
Study online at https://quizlet.com/_95lhyf
itself?
- logistics information management
- integrated marketing communications
- inventory control segmentation
- niche market penetration
6. Which of the below requires a considerable degree of personal selling
personal interaction with a customer?
- public relations
- sales promotion
- personal selling
- digital advertising
7. In media, the relevance of advertising content to a True
targeted audience is more important than how many
people the advertisement reaches.
True
False
8. Which of the below media would be most suitable to television
advertise products like cars that need to be demon-
strated?
- magazine
- television
- radio
- newspaper
9. Which of the below is the first step in developing an setting advertising objec-
advertising program? tives
Study online at https://quizlet.com/_95lhyf
1. Which of the below advertising type would most likely
result in counter-attack ads between competitors?
- Personal
- Reminder
- Comparative
- Informative
2. Product placement is a method of brand integration True
using the branded products in movies, online games,
comic books, etc.
True
False
3. The new marketing communications model consists of False
promotional mixes that are designed to make tradi-
tional mass-media obsolete.
True
False
4. The principle behind the percentage-of-sales method False
of budget setting is viewing sales as the result of ad-
vertising.
True
False
5. Penn State University uses the same logo and the integrated marketing
same blue color tone on all of its stationeries, web communications
site, signage, and faculty-staff business cards. Which
marketing technique is Penn State using to promote
, MKTG 301 Exam 3 (Chapter 12/13/14)
Study online at https://quizlet.com/_95lhyf
itself?
- logistics information management
- integrated marketing communications
- inventory control segmentation
- niche market penetration
6. Which of the below requires a considerable degree of personal selling
personal interaction with a customer?
- public relations
- sales promotion
- personal selling
- digital advertising
7. In media, the relevance of advertising content to a True
targeted audience is more important than how many
people the advertisement reaches.
True
False
8. Which of the below media would be most suitable to television
advertise products like cars that need to be demon-
strated?
- magazine
- television
- radio
- newspaper
9. Which of the below is the first step in developing an setting advertising objec-
advertising program? tives
