MKTG 301 Exam 3
Study online at https://quizlet.com/_973e3z
1. A Verizon ad states that Verizon Wireless users have 5x B. Persuasive advertising
more coverage than A&T users. This type of ad is an
example of:
A. Informative advertising
B. Persuasive advertising
C. Reminder advertising
D. Technological expertise
E. Mood/image
2. An ad that features a storyline with a problem-solution C. Slice of life
format is known as:
A. Scientific evidence
B. Testimonial
C. Slice of life
D. Lifestyle
E. All of the above
3. Which of the following products is advertised using a A. Sam Adams Summer
flighting strategy for media scheduling? Brew beer
A. Sam Adams Summer Brew beer
B. Oral B toothbrushes
C. Ragu spaghetti sauce
D. Delta airlines
E. Diamond engagement rings
4. Which of the following is NOT an example of public C. Kiosk marketing
relations?
A. A company's twitter feed
B. NFL players wearing Susan G. Komen breast cancer
awareness pink ribbons
C. Kiosk marketing
D. Apple donates money to local schools
, MKTG 301 Exam 3
Study online at https://quizlet.com/_973e3z
E. Dean Whiteman's commencement speech at the
Smeal graduation
5. Which is/are true of the "prospecting and qualifying" A. The salesperson seeks
stage of the selling process out referrals or search-
A. The salesperson seeks out referrals or search- es through directories for
es through directories for contacts before screening contacts before screening
them. them.
B. It typically occurs after the pre-approach stage.
C. Closing the sale is key to success at this stage
D. The salesperson utilizes a need-satisfaction ap-
proach with the customer
E. All of the above
6. John is a travelling pharmaceutical sales rep for Merck, D. Territorial sales force
who specializes in the northwest Pennsylvania region.
In this example, John is part of a(n):
A. Inside sales force
B. Customer sales force
C. Product sales force
D. Territorial sales force
E. Task-oriented sales force
7. All of the following are true of couponing, EXCEPT: E. Coupon redemption
A. Couponing is useful to promote early trial of new rate is sharply declining
brands
B. It can stimulate sales of a mature product
C. Teenagers are fairly active in coupon redemption
D. It is a short term incentive to buy
E. Coupon redemption rate is sharply declining
8. Direct marketing includes a wide assortment of tools. C. Patronage rewards
Which is NOT one of these tools?
Study online at https://quizlet.com/_973e3z
1. A Verizon ad states that Verizon Wireless users have 5x B. Persuasive advertising
more coverage than A&T users. This type of ad is an
example of:
A. Informative advertising
B. Persuasive advertising
C. Reminder advertising
D. Technological expertise
E. Mood/image
2. An ad that features a storyline with a problem-solution C. Slice of life
format is known as:
A. Scientific evidence
B. Testimonial
C. Slice of life
D. Lifestyle
E. All of the above
3. Which of the following products is advertised using a A. Sam Adams Summer
flighting strategy for media scheduling? Brew beer
A. Sam Adams Summer Brew beer
B. Oral B toothbrushes
C. Ragu spaghetti sauce
D. Delta airlines
E. Diamond engagement rings
4. Which of the following is NOT an example of public C. Kiosk marketing
relations?
A. A company's twitter feed
B. NFL players wearing Susan G. Komen breast cancer
awareness pink ribbons
C. Kiosk marketing
D. Apple donates money to local schools
, MKTG 301 Exam 3
Study online at https://quizlet.com/_973e3z
E. Dean Whiteman's commencement speech at the
Smeal graduation
5. Which is/are true of the "prospecting and qualifying" A. The salesperson seeks
stage of the selling process out referrals or search-
A. The salesperson seeks out referrals or search- es through directories for
es through directories for contacts before screening contacts before screening
them. them.
B. It typically occurs after the pre-approach stage.
C. Closing the sale is key to success at this stage
D. The salesperson utilizes a need-satisfaction ap-
proach with the customer
E. All of the above
6. John is a travelling pharmaceutical sales rep for Merck, D. Territorial sales force
who specializes in the northwest Pennsylvania region.
In this example, John is part of a(n):
A. Inside sales force
B. Customer sales force
C. Product sales force
D. Territorial sales force
E. Task-oriented sales force
7. All of the following are true of couponing, EXCEPT: E. Coupon redemption
A. Couponing is useful to promote early trial of new rate is sharply declining
brands
B. It can stimulate sales of a mature product
C. Teenagers are fairly active in coupon redemption
D. It is a short term incentive to buy
E. Coupon redemption rate is sharply declining
8. Direct marketing includes a wide assortment of tools. C. Patronage rewards
Which is NOT one of these tools?
