BADM300 Chapter 8 Exam Questions with Correct Answers

BADM300 Chapter 8 Exam Questions with Correct Answers


Question 1:
True or False: The Constitution guarantees you the right to obtain a patent or copyright if you
so wish.
Answer:
True



Question 2:
What distinguishes products of one manufacturer or merchant from those of other
manufacturers and merchants and helps avoid consumer confusion?
Answer:
Trademark



Question 3:
Examples of trademarks
Answer:
Nike "swish," McDonald's "Golden Arches," Apple's "Apple"



Question 4:
Trademark
Answer:
A distinctive mark, mottoe, device, or emblem that a manufacturer stamps, prints, or
*otherwise affixes* to the goods it produces.



Question 5:
What legislation protects trademarks?
Answer:
The Lanham Trademark Act



Question 6:
Lanham Trademark Act commerce within 6 months.
-Mark does not become registered until used in commerce

, Answer:
-Must be used in commerce or registered with the intent to use in
-Mark must be *distinctive*



Question 7:
What are the categories of distinctiveness?
Answer:
1. Arbitrary/Fanciful



Question 8:
4. Generic Arbitrary/Fanciful
Answer:
inherently distinctive;includes made up words (Xerox, Google, Kleenex)



Question 9:
Suggestive
Answer:
Indicates something about a product's nature (Dairy Queen, Blu-ray)



Question 10:
Descriptive (secondary meaning) (London Fog, North Face)
Answer:
Customers associate descriptive term with particular article



Question 11:
-Trademark cannot be protected until it acquires a *secondary meaning*; that the consumer
comes to associate the name with a single source. Generic
Answer:
Not protected (computer, bicycle, aspirin)



Question 12:
Northern Lights is a new company that makes skiing apparel. The apparel catches on quickly, in