CERTIFIED TRAVEL AGENT
COMPREHENSIVE EXAMINATION TEST
COMPLETE QUESTIONS WITH ACCURATE
SOLUTIONS
●● Business Travel
Answer: travel for the sole purpose of conducting and individuals or
companys buisness
●● Buyer psychology
Answer: The science of understanding why people make buying
decissions
●● Demographics
Answer: Data that describe a group of people in terms of their age,
marital status, family, size, ethnicity, gender, profession, education, and
income
●● Discretionary travel
Answer: A trip taken by choice rather than out of necessity.
●● Familiarization Trips (FAM)
,Answer: Trips offered by governmental tourism agencies, hotels, resorts,
and tour operators at low or no cost to acquaint travel salespeople
(typically travel agents) with the products and services they offer
●● Incentive Travel
Answer: A trip offered as an award by a company to employees who
meet a target or achieve a specific goal.
●● Leisure Travel
Answer: Any travel undertaken for pleasure, rather than for business
reasons.
●● Meeting Travel
Answer: Travel that is undertaken to attend an organized event or
meeting
●● Midcentric
Answer: A person who travels in order to break from the routine, and
strike a healthy balance between work and play
●● Non discretionary Travel
Answer: Business travel, not vacation, traveler does not choose where to
go. Payment is made by corporation that traveler works for.
,●● Psychocentric
Answer: A person whose thoughts are centered on the small, everyday
problems of the self. This type of person is self-inhibited and non-
adventuresome, and values familiarity and comfort in travel. Also
sometimes called a dependable.
●● psycographics
Answer: a method of categorizing individuals by grouping individuals
by their lifestyle choices over which they have control, such as the level
of education
●● VFR travel
Answer: travel for the purpose of visiting friends or relatives
●● Acknowledge
Answer: Listening technique used to show customers that you value
what they are saying
●● Benefits
Answer: The positive results provided by travel products, as perceived
by the customer
●● Clarify
, Answer: Listening technique used to get more information about your
customers needs.
●● Close the sale
Answer: Obtaining a commitment from the customer to make a purchase
●● Closed Questions
Answer: Questions that can usually be answered with yes or no.
●● Confirm
Answer: Listening technique used to check your understanding of the
customers needs
●● Cross-selling
Answer: A selling method that occurs when customers buy additional
products or services after the initial purchase like a rental car with an
airline ticket.
●● Customer-focused selling
Answer: The sales approach in which salespeople act as consultants
whose knowledge, skill and motivation will lead buyers to purchase
decisions that best suits their needs
●● Features
COMPREHENSIVE EXAMINATION TEST
COMPLETE QUESTIONS WITH ACCURATE
SOLUTIONS
●● Business Travel
Answer: travel for the sole purpose of conducting and individuals or
companys buisness
●● Buyer psychology
Answer: The science of understanding why people make buying
decissions
●● Demographics
Answer: Data that describe a group of people in terms of their age,
marital status, family, size, ethnicity, gender, profession, education, and
income
●● Discretionary travel
Answer: A trip taken by choice rather than out of necessity.
●● Familiarization Trips (FAM)
,Answer: Trips offered by governmental tourism agencies, hotels, resorts,
and tour operators at low or no cost to acquaint travel salespeople
(typically travel agents) with the products and services they offer
●● Incentive Travel
Answer: A trip offered as an award by a company to employees who
meet a target or achieve a specific goal.
●● Leisure Travel
Answer: Any travel undertaken for pleasure, rather than for business
reasons.
●● Meeting Travel
Answer: Travel that is undertaken to attend an organized event or
meeting
●● Midcentric
Answer: A person who travels in order to break from the routine, and
strike a healthy balance between work and play
●● Non discretionary Travel
Answer: Business travel, not vacation, traveler does not choose where to
go. Payment is made by corporation that traveler works for.
,●● Psychocentric
Answer: A person whose thoughts are centered on the small, everyday
problems of the self. This type of person is self-inhibited and non-
adventuresome, and values familiarity and comfort in travel. Also
sometimes called a dependable.
●● psycographics
Answer: a method of categorizing individuals by grouping individuals
by their lifestyle choices over which they have control, such as the level
of education
●● VFR travel
Answer: travel for the purpose of visiting friends or relatives
●● Acknowledge
Answer: Listening technique used to show customers that you value
what they are saying
●● Benefits
Answer: The positive results provided by travel products, as perceived
by the customer
●● Clarify
, Answer: Listening technique used to get more information about your
customers needs.
●● Close the sale
Answer: Obtaining a commitment from the customer to make a purchase
●● Closed Questions
Answer: Questions that can usually be answered with yes or no.
●● Confirm
Answer: Listening technique used to check your understanding of the
customers needs
●● Cross-selling
Answer: A selling method that occurs when customers buy additional
products or services after the initial purchase like a rental car with an
airline ticket.
●● Customer-focused selling
Answer: The sales approach in which salespeople act as consultants
whose knowledge, skill and motivation will lead buyers to purchase
decisions that best suits their needs
●● Features
