STUKENT Digital and Brand Marketing Complete Exam Study Questions with 100% Correct Answers

STUKENT Digital and Brand Marketing Complete Exam Study Questions with 100% Correct Answers 1. Define Marketing, what are the different forms of marketing? - ANSWER Advertising, selling, and delivering products to consumers or other businesses 2. Which of the following is not one of the four key tenets when considering the study of consumer behavior? - ANSWER Market research looks narrowly at buyer decisions to simplify the complexity of consumer behavior 3. Brand marketing is the concept of building a differentiated, recognizable identity for your company. - ANSWER True 4. price - ANSWER one of the four P's of marketing; the cost of a product or service a company offers 5. product - ANSWER one of the four P's of marketing; refers to the actual product or service a company offers 6. promotion - ANSWER one of the four P's of marketing; refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, and excitement about products or services 7. Public Relations - ANSWER the effort to reach consumers by generating positive publicity 8. sales - ANSWER department responsible for selling products or services to customers and meeting the company sales goals 9. sales promotion - ANSWER a short-term inducement of value offered to arouse interest in buying a product or service 10. target audience - ANSWER identified groups of consumers most likely to purchase your product or service 11. Test marks - ANSWER a selected group of customers, often in a common geographical location, introduced to a product, service, or messaging strategy before a full scale marketing plan is launched 12. Web Analytics - ANSWER the collection, reporting, and examination of actions taken on a website 13. artificial intelligence - ANSWER the simulation of human intelligence processes by machines, especially computer systems 14. content marketing - ANSWER a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a target audience 15. conversion - ANSWER happens when the desired outcome of a marketing message is achieved 16. cross-promoting - ANSWER a marketing technique which involves promotion of a product targeted to the customers of a related product 17. data-driven - ANSWER determined by or dependent on the collection or analysis of data 18. demographic - ANSWER a specific part of a population, especially identified by average age, income, education, etc. 19. dot-com bubble - ANSWER also known as an internet bubble; refers to the period of time between 1995 and 2002; during this period, many Internet based companies, commonly referred to as dot-coms, were founded; many of these companies failed 20. Advertising - ANSWER process of communicating with potential customers to promote a product or service 21. awareness - ANSWER the consumer's ability to recognize and remember the product or brand name 22. brand - ANSWER distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors 23. brand management - ANSWER process of creating and maintaining the identity of a brand 24. Call to Action (CTA) - ANSWER statement or phrase that encourages audience response 25. customer advocacy - ANSWER marketing strategy focused on getting customers to support your product or brand 26. customer support - ANSWER range of activities to assist customers in resolving issues; involves the goal of promoting customer satisfaction 27. Distribution - ANSWER path the product or service purchased travels from the company to the consumer 28. Event Planning - ANSWER process of arranging trade shows, conventions, meetings, etc. that meet determined goals, messages, or purposes 29. focus groups - ANSWER diverse groups of consumers participating in guided discussions conducted to better understand customer perception of a particular product or service 30. margin - ANSWER the difference between the value that an activity generates and the cost of the activity 31. Marketing - ANSWER process of communicating a company's revenue cost=Margin 32. Marketing Research - ANSWER process of gathering and analyzing information about customers' needs and preferences 33. media planning - ANSWER process of determining the most effective approach to advertise a product or service 34. Merchandising - ANSWER process of promoting a product in a retail environment, including the visual display in retail stores 35. message - ANSWER how businesses communicate with audience