Test Bank for Business Research Methods 9th Edition by William Zikmund, Barry Babin, Jon Carr, Chapter 1-25 | All Chapters

TEST BANK
Business Research Methods, 9th Edition
by William Zikmund, Barry Babin, Jon Carr,
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, Table of Content

Part 1: Introduction
Ch 1: The Role of Business Research
Ch 2: Information Systems and Knowledge Management
Ch 3: Theory Building
Ch 4: The Business Research Process: An Overview
Ch 5: The Human Side of Business Research: Organizational and Ethical Issues
Part 2: Beginning Stages of the Research Process
Ch 6: Problem Definition: The Foundation of Business Research
Ch 7: Qualitative Research Tools
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Ch 8: Secondary Data Research in a Digital Age
Part 3: Research Methods for Collecting Primary Data
Ch 9: Survey Research: An Overview
Ch 10: Survey Research: Communicating with Respondents
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Ch 11: Observation Methods
Ch 12: Experimental Research
Part 4: Measurement Concepts
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Ch 13: Measurement and Scaling Concepts
Ch 14: Attitude Measurement
Ch 15: Questionnaire Design
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Part 5: Sampling and Fieldwork
Ch 16: Sampling Designs and Sampling Procedures
Ch 17: Determination of Sample Size: A Review of Statistical Theory
Ch 18: Fieldwork
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Part 6: Data Analysis and Presentation
Ch 19: Editing and Coding: Transforming Raw Data into Information
Ch 20: Basic Data Analysis: Descriptive Statistics
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Ch 21: Univariate Statistical Analysis
Ch 22: Bivariate Statistical Analysis: Differences between Two Variables
Ch 23: Bivariate Statistical Analysis: Measures of Association
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Ch 24: Multivariate Statistical Analysis
Ch 25: Communicating Research Results: Report Generation, Oral Presentation, and Follow-
Up
Part 7: Comprehensive Cases with Computerized Databases

,Chapter 1—The Role of Business Research


TRUE/FALSE

1. Business research can be directed toward an element of an organization’s internal operations.

ANS: T PTS: 1 DIF: Moderate REF: p. 3
OBJ: LO: 01-01
NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension

2. Researchers in different functional areas of a business differ in the respect that they typically use
different research methods.
SC
ANS: F
While researchers in different functional areas may investigate different phenomena, they are similar
to one another because they share similar research methods.

PTS: 1 DIF: Moderate REF: p. 4 OBJ: LO: 01-01
NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension
O
3. Business research is basically about conducting surveys.
R
ANS: F
Business research is more than conducting surveys. This process includes idea and theory
development, problem definition, gathering information, analyzing data, and communicating the
findings including potential implications.
EG
PTS: 1 DIF: Moderate REF: p. 5 OBJ: LO: 01-02
NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension

4. The term “research” means “to search again.”
U
ANS: T PTS: 1 DIF: Moderate REF: p. 5
OBJ: LO: 01-02
NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge
ID
5. A business researcher needs to be subjective in order to provide accurate information.

ANS: F
The researcher should be personally detached and free of bias attempting to find truth, so he or she
ES
must be objective, not subjective.

PTS: 1 DIF: Moderate REF: p. 5 OBJ: LO: 01-02
NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension

6. Business research is restricted to for-profit organizations.

ANS: F
Certainly, business research focuses on for-profit business activities, but it is also applicable to other
types of organizations, such as non-profits.

PTS: 1 DIF: Moderate REF: p. 5 OBJ: LO: 01-02

, NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension

7. Conducting research to determine why consumers visit Starbucks is an example of basic business
research.

ANS: F
This is an example of applied business research, which is conducted to address a specific decision for a
specific firm or organization, such as understanding why consumers visit Starbucks.

PTS: 1 DIF: Hard REF: p. 5 OBJ: LO: 01-03
NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application

8. The procedures and techniques used by applied researchers and basic researchers differ substantially.
SC
ANS: F
All research, whether basic or applied, involves the scientific method.

PTS: 1 DIF: Moderate REF: p. 6 OBJ: LO: 01-03
NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension
O
9. The scientific method used by researchers is essentially the same process in social sciences, such as
business, as it is in “hard” sciences, such as biology or physics.
R
ANS: T PTS: 1 DIF: Moderate REF: p. 6
OBJ: LO: 01-03
NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension
EG
10. When ideas can be stated in researchable terms, we reach the hypothesis stage of the scientific method.

ANS: T PTS: 1 DIF: Easy REF: p. 6
OBJ: LO: 01-03
NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension

11. Research plays a more prominent role in product-oriented companies than in customer-oriented
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companies.

ANS: F
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A product-oriented firm prioritizes decision making in a way that emphasizes technical superiority in
the product, and research may take a backseat.

PTS: 1 DIF: Moderate REF: p. 7 OBJ: LO: 01-04
NAT: AACSB Reflective Thinking| CB&E Model Strategy| Blooms Comprehension
ES
12. Developing and implementing a business strategy involves six stages.

ANS: F
It involves four stages.

PTS: 1 DIF: Moderate REF: p. 8 OBJ: LO: 01-04
NAT: AACSB Reflective Thinking| CB&E Model Strategy| Blooms Knowledge

13. Performance-monitoring research is primary used to evaluate employees.

ANS: F