PRSA APR COMPREHENSIVE TEST BANK
COMPLETE QUESTIONS AND VERIFIED
SOLUTIONS
●● Controlled Message Channels
Answer: ads, paid programs, speeches, employee newsletters, blogs.
Doesn't have the credibility of controlled media.
●● Situational Theory of Publics
Answer: Situational publics arise when there's a situation that affects
customers. These publics become active or passive. Active Publics are
aware of what the orgainzation did and work together to take action.
Passive recognize the situation but won't take action. Public behavior
depends on problem recognition, constraint recognition-the obstacles
that constrain the ability to take action, and level of Involvement-the
extent to which people connect themselves to a situation.
●● What is PR?
Answer: the management function that establishes and maintains
mutually beneficial relationships between an organization and the
publics on whom its success or failure depend
●● How does PR earn public understanding and acceptance?
, Answer: PR fosters and maintains relationships by finding common
interests. Failure stems from communication breakdown.
●● What is the social significance of PR?
Answer: American business gave birth to PR. Business created the
conditions for PR to develop.
●● 5 Competencies of PR
Answer: 1. Trusted counsel — Advise and anticipate.
2. Internal communication — Engage employees and build trust.
3. Media relations — Develop public trust and support by working
through journalists and bloggers.
4. Community relations — Establish public trust and support by working
with community groups.
5. External communication to customers/stakeholders/investors — Build
public trust and support.
●● PR 4-Step Process
Answer: RPIE
●● 3 Other PR Duties
Answer: Publicity & Special Events
Issues Management
COMPLETE QUESTIONS AND VERIFIED
SOLUTIONS
●● Controlled Message Channels
Answer: ads, paid programs, speeches, employee newsletters, blogs.
Doesn't have the credibility of controlled media.
●● Situational Theory of Publics
Answer: Situational publics arise when there's a situation that affects
customers. These publics become active or passive. Active Publics are
aware of what the orgainzation did and work together to take action.
Passive recognize the situation but won't take action. Public behavior
depends on problem recognition, constraint recognition-the obstacles
that constrain the ability to take action, and level of Involvement-the
extent to which people connect themselves to a situation.
●● What is PR?
Answer: the management function that establishes and maintains
mutually beneficial relationships between an organization and the
publics on whom its success or failure depend
●● How does PR earn public understanding and acceptance?
, Answer: PR fosters and maintains relationships by finding common
interests. Failure stems from communication breakdown.
●● What is the social significance of PR?
Answer: American business gave birth to PR. Business created the
conditions for PR to develop.
●● 5 Competencies of PR
Answer: 1. Trusted counsel — Advise and anticipate.
2. Internal communication — Engage employees and build trust.
3. Media relations — Develop public trust and support by working
through journalists and bloggers.
4. Community relations — Establish public trust and support by working
with community groups.
5. External communication to customers/stakeholders/investors — Build
public trust and support.
●● PR 4-Step Process
Answer: RPIE
●● 3 Other PR Duties
Answer: Publicity & Special Events
Issues Management
