PRSA APR CERTIFICATION EVALUATION
EXAMS COMPLETE ANSWERS AND
PRACTICE SOLUTION
●● You are the public relations manager at a automotive manufacturer,
reporting to the company president. Your company is about to announce
an expansion, which will be a major economic boost for the community,
at a press conference. Your boss would like to share some additional
details about the acquisition "off the record" with several community
partners following the press conference at a VIP event, which some
media may attend. What counsel would you offer your boss?
1. We trust our partners and this will improve our community relations
2. It is acceptable to share these details if we inform the audience that
what we share is off the record
3. It is acceptable to share these details if reporters do not attend the
event
4. You should never share things off the record unless you really want it
t get out
Answer: 4. You should never share things off the record unless you
really want it t get out
,(EPR p.231)
●● Which of the following two statements are correct in order for you to
use these photos in ads?
A. The company hired and paid the photographer for the professional
event photos and owns them for future use.
B. These photos can only be used if the photographer has provided
written permission to reproduce the event photos beyond the original
purpose of an internal newsletter.
C.The employees and family members photographed must have a signed
consent release to have their photos used in an ad for the company.
D. Company employees are not required to sign releases, but their
family members would need to have signed releases to be used in the ads
Answer: B. These photos can only be used if the photographer has
provided written permission to reproduce the event photos beyond the
original purpose of an internal newsletter.
C.The employees and family members photographed must have a signed
consent release to have their photos used in an ad for the company.
Reference: Public Relations Strategies and Tactics (10th ed): Page 298:
Photo Releases and Page 302: Photography and Artwork.
,●● As the internal communications officer of a large corporation, You've
discovered numerous unofficial newsletters being published and emailed
to 3,000 employees without your knowledge. On further investigation
you discover in each newsletter a national ad appeared with the
copyright symbol listed, but with digital modifications made to each ad
changing the color and size. What three significant copyright laws were
violated here?
A. Downloading materials from the Internet, Fair Use, and Statutory
Copyright
B. Product Publicity, Photography & Artwork, Copyright Act
D. Common law copyright, Fair Use Doctrine, and Infringement
E. Trademark Infringement, Digital Millennium Copyright Act
(DMCA), and Copyright Infringement.
Answer: E. Trademark, Digital Millennium Copyright Act (DMCA), and
Copyright Law.
(APR Study Guide, pgs. 105-107)
●● You assign your intern the job of finding a royalty free image to
illustrate a blog. She brings back a great photo - it's from BING images.
What law do you talk to her about?
, A) Copyright
B) Plagiarism
C) Slavish copyright
D) Defamation - libel
Answer: A. the image on Bing may be copyrighted, you need to show
her how to check.
Plagiarism is when you pass off someone's else's work as your own or
without attribution; Slavish copyright is when you copy word for word,
and defamation-libel is when you disseminate a public falsehood about a
person or organization.
●● Jonah Lehrer, the 31 year old wunderkind author of Imagine, was
recently fired from the New Yorker. He was caught for several violations
- made up quotes including one attributed to Bob Dylan. A Dylan scholar
hounded him for the source and Jonah had to confess he made it up. The
publisher of Wired.com hired a journalism professor to review his work
for authenticity. The professor discovered Lehrer paraphrased without
attribution and some of his conclusions were found to be from the work
of another scientist.
Which of the above are violations of copyright?
A) Making up quotes
EXAMS COMPLETE ANSWERS AND
PRACTICE SOLUTION
●● You are the public relations manager at a automotive manufacturer,
reporting to the company president. Your company is about to announce
an expansion, which will be a major economic boost for the community,
at a press conference. Your boss would like to share some additional
details about the acquisition "off the record" with several community
partners following the press conference at a VIP event, which some
media may attend. What counsel would you offer your boss?
1. We trust our partners and this will improve our community relations
2. It is acceptable to share these details if we inform the audience that
what we share is off the record
3. It is acceptable to share these details if reporters do not attend the
event
4. You should never share things off the record unless you really want it
t get out
Answer: 4. You should never share things off the record unless you
really want it t get out
,(EPR p.231)
●● Which of the following two statements are correct in order for you to
use these photos in ads?
A. The company hired and paid the photographer for the professional
event photos and owns them for future use.
B. These photos can only be used if the photographer has provided
written permission to reproduce the event photos beyond the original
purpose of an internal newsletter.
C.The employees and family members photographed must have a signed
consent release to have their photos used in an ad for the company.
D. Company employees are not required to sign releases, but their
family members would need to have signed releases to be used in the ads
Answer: B. These photos can only be used if the photographer has
provided written permission to reproduce the event photos beyond the
original purpose of an internal newsletter.
C.The employees and family members photographed must have a signed
consent release to have their photos used in an ad for the company.
Reference: Public Relations Strategies and Tactics (10th ed): Page 298:
Photo Releases and Page 302: Photography and Artwork.
,●● As the internal communications officer of a large corporation, You've
discovered numerous unofficial newsletters being published and emailed
to 3,000 employees without your knowledge. On further investigation
you discover in each newsletter a national ad appeared with the
copyright symbol listed, but with digital modifications made to each ad
changing the color and size. What three significant copyright laws were
violated here?
A. Downloading materials from the Internet, Fair Use, and Statutory
Copyright
B. Product Publicity, Photography & Artwork, Copyright Act
D. Common law copyright, Fair Use Doctrine, and Infringement
E. Trademark Infringement, Digital Millennium Copyright Act
(DMCA), and Copyright Infringement.
Answer: E. Trademark, Digital Millennium Copyright Act (DMCA), and
Copyright Law.
(APR Study Guide, pgs. 105-107)
●● You assign your intern the job of finding a royalty free image to
illustrate a blog. She brings back a great photo - it's from BING images.
What law do you talk to her about?
, A) Copyright
B) Plagiarism
C) Slavish copyright
D) Defamation - libel
Answer: A. the image on Bing may be copyrighted, you need to show
her how to check.
Plagiarism is when you pass off someone's else's work as your own or
without attribution; Slavish copyright is when you copy word for word,
and defamation-libel is when you disseminate a public falsehood about a
person or organization.
●● Jonah Lehrer, the 31 year old wunderkind author of Imagine, was
recently fired from the New Yorker. He was caught for several violations
- made up quotes including one attributed to Bob Dylan. A Dylan scholar
hounded him for the source and Jonah had to confess he made it up. The
publisher of Wired.com hired a journalism professor to review his work
for authenticity. The professor discovered Lehrer paraphrased without
attribution and some of his conclusions were found to be from the work
of another scientist.
Which of the above are violations of copyright?
A) Making up quotes
