PRSA APR EXAMPREP BUNDLED EXAMS
COMPLETE QUESTIONS WITH ACCURATE
ANSWERS
●● Reputation management:
Answer: Understands need for maintaining individual and organizational
credibility with and among key constituents. Recognizes value of
reputation, image, public trust and corporate social responsibility.
●● Internal stakeholders:
Answer: Understands importance of internal relationships to the public
relations function. Understands the importance of organizational culture
and communicating key messages through frontline supervisors. Uses
mediated and non-mediated channels of communication for effective
engagement. Prioritizes internal audiences.
●● Networks:
Answer: Understands how different tactics can be used to establish and
enhance relationships (e.g., electronic communications, special events,
face-to-face communication, networking, social networking, word-of-
mouth and third-party communication). Recognizes interconnectedness
among various stakeholders. Considers broad/global relationships.
●● Relationship:
, Answer: A connection or association between entities. Relationship is
the central organizing principle of public relations scholarship. Human
relationships are often described in terms of interactions, transactions,
influence exchanges (persuasion) or shared communication between
individuals or groups.
●● Two basic categories of relationships
Answer: - "Exchange" = these are strategic and utilitarian. They rely on
persuasion, but they often break down when disagreements arise
between the parties involved.
- "Communal" = these are based on emotional ties, proximity or
geography. They rely on two-way dialogue and are likely to survive
disputes. These are considered stronger and more enduring than the
exchange type.
●● "Communal" relationships
Answer: This type of relationship is based on emotional ties, proximity
or geography. They rely on two-way dialogue and are likely to survive
disputes. Clark and Mills (1993)
●● Types of relationship attributes
Answer: The most common of these are:
- level of satisfaction with the connection
- commitment
- trust
COMPLETE QUESTIONS WITH ACCURATE
ANSWERS
●● Reputation management:
Answer: Understands need for maintaining individual and organizational
credibility with and among key constituents. Recognizes value of
reputation, image, public trust and corporate social responsibility.
●● Internal stakeholders:
Answer: Understands importance of internal relationships to the public
relations function. Understands the importance of organizational culture
and communicating key messages through frontline supervisors. Uses
mediated and non-mediated channels of communication for effective
engagement. Prioritizes internal audiences.
●● Networks:
Answer: Understands how different tactics can be used to establish and
enhance relationships (e.g., electronic communications, special events,
face-to-face communication, networking, social networking, word-of-
mouth and third-party communication). Recognizes interconnectedness
among various stakeholders. Considers broad/global relationships.
●● Relationship:
, Answer: A connection or association between entities. Relationship is
the central organizing principle of public relations scholarship. Human
relationships are often described in terms of interactions, transactions,
influence exchanges (persuasion) or shared communication between
individuals or groups.
●● Two basic categories of relationships
Answer: - "Exchange" = these are strategic and utilitarian. They rely on
persuasion, but they often break down when disagreements arise
between the parties involved.
- "Communal" = these are based on emotional ties, proximity or
geography. They rely on two-way dialogue and are likely to survive
disputes. These are considered stronger and more enduring than the
exchange type.
●● "Communal" relationships
Answer: This type of relationship is based on emotional ties, proximity
or geography. They rely on two-way dialogue and are likely to survive
disputes. Clark and Mills (1993)
●● Types of relationship attributes
Answer: The most common of these are:
- level of satisfaction with the connection
- commitment
- trust
