GB 370 Gentry Exam 3 Complete Exam
Study Guide (Questions and Verified
Answers) Latest Edition
1. Which of the following is NOT a definition of branding?
- just your logo
- your company's foundation
- a way to clarify your message
- a promise - ANSWER just your logo
[all other options ARE branding]
2. What is NOT a step in building a brand strategy?
- setting yourself apart
- developing a brand personality
- making a logo
- knowing your target customer - ANSWER making a logo
3. Which of the following is NOT a form of interdependence?
- coordinated
- sequential
- pooled
- reciprocal - ANSWER coordinated
4. Which of the following is a type of organization structure?
- wide
- tall
- short
- fat - ANSWER tall
,5. a set of product groups or temporary departments are superimposed across
the functional departments - ANSWER matrix design
6. employees in a matrix design belong to what 2 things: - ANSWER -
departments
- project team
7. if the office an employee works for has a matrix design, who would that
employee "report" to? - ANSWER - department head/department manager
- project manager
8. in a matrix design, you report to how many people? - ANSWER - 2
- department head/project head
9. a matrix design is useful when: - ANSWER - there is strong environmental
pressure
- there are large amounts of information to be processed
- there is pressure for shared resources
10.what are the common problems/pain points of a matrix design? - ANSWER
- employees don't know who to go to
- power struggles
- creates abundance of overhead
11.in a ________________________, you might have the most perfect product,
but know how to _________________ that product. - ANSWER -
competitive landscape
- market
12.(True/False)
,once you have written a branding strategy you must manage it - ANSWER
TRUE
13.(True/False)
you should match your actions with your business model - ANSWER TRUE
14.What is defined as a snapshot of your company's current situation?
- target market
- situation analysis
- branding guide
- marketing goals - ANSWER situation analysis
15.When making a SMART goal/objective, the "T" stands for: - ANSWER
time-based; timely
16.(True/False)
as long as your website works on a phone, it does not need to be fancy -
ANSWER TRUE
17.If you wanted to target local farmers, then you should advertise where?
- snapchat
- Superbowl AD
- local newspaper
- Twitter - ANSWER local newspaper
18.What does Unique Selling Proposition mean? - ANSWER what makes your
business unique
19.Which of the following is NOT a way to find a unique selling proposition
(USP)?
, - putting yourself in your consumers shoes
- shopping your competition
- knowing what motivates your competitors
- understanding why your customer buys competitors' products -
ANSWER knowing what motivates your competitors
20.Which of the following is NOT a structural coordination technique?
- management hierarchy
- separating documents
- electronic coordination
- task forces - ANSWER separation documents
21.(True/False)
preferring to avoid responsibility is a MANAGER problem with delegation. -
ANSWER FALSE
22.if you don't have this, no one will know what your product is, what it does,
or that it exists: - ANSWER marketing
23.focuses on winning and keeping customers, while spelling out tactics you
will use to generate leads resulting in sales - ANSWER marketing plan
24.when creating a marketing plan, you need to match what you do to your: -
ANSWER business model
snapshot of your company's current situation - ANSWER situation analysis
this will define your market, product or services, and the benefits you provide
different from competitors - ANSWER situation analysis
Study Guide (Questions and Verified
Answers) Latest Edition
1. Which of the following is NOT a definition of branding?
- just your logo
- your company's foundation
- a way to clarify your message
- a promise - ANSWER just your logo
[all other options ARE branding]
2. What is NOT a step in building a brand strategy?
- setting yourself apart
- developing a brand personality
- making a logo
- knowing your target customer - ANSWER making a logo
3. Which of the following is NOT a form of interdependence?
- coordinated
- sequential
- pooled
- reciprocal - ANSWER coordinated
4. Which of the following is a type of organization structure?
- wide
- tall
- short
- fat - ANSWER tall
,5. a set of product groups or temporary departments are superimposed across
the functional departments - ANSWER matrix design
6. employees in a matrix design belong to what 2 things: - ANSWER -
departments
- project team
7. if the office an employee works for has a matrix design, who would that
employee "report" to? - ANSWER - department head/department manager
- project manager
8. in a matrix design, you report to how many people? - ANSWER - 2
- department head/project head
9. a matrix design is useful when: - ANSWER - there is strong environmental
pressure
- there are large amounts of information to be processed
- there is pressure for shared resources
10.what are the common problems/pain points of a matrix design? - ANSWER
- employees don't know who to go to
- power struggles
- creates abundance of overhead
11.in a ________________________, you might have the most perfect product,
but know how to _________________ that product. - ANSWER -
competitive landscape
- market
12.(True/False)
,once you have written a branding strategy you must manage it - ANSWER
TRUE
13.(True/False)
you should match your actions with your business model - ANSWER TRUE
14.What is defined as a snapshot of your company's current situation?
- target market
- situation analysis
- branding guide
- marketing goals - ANSWER situation analysis
15.When making a SMART goal/objective, the "T" stands for: - ANSWER
time-based; timely
16.(True/False)
as long as your website works on a phone, it does not need to be fancy -
ANSWER TRUE
17.If you wanted to target local farmers, then you should advertise where?
- snapchat
- Superbowl AD
- local newspaper
- Twitter - ANSWER local newspaper
18.What does Unique Selling Proposition mean? - ANSWER what makes your
business unique
19.Which of the following is NOT a way to find a unique selling proposition
(USP)?
, - putting yourself in your consumers shoes
- shopping your competition
- knowing what motivates your competitors
- understanding why your customer buys competitors' products -
ANSWER knowing what motivates your competitors
20.Which of the following is NOT a structural coordination technique?
- management hierarchy
- separating documents
- electronic coordination
- task forces - ANSWER separation documents
21.(True/False)
preferring to avoid responsibility is a MANAGER problem with delegation. -
ANSWER FALSE
22.if you don't have this, no one will know what your product is, what it does,
or that it exists: - ANSWER marketing
23.focuses on winning and keeping customers, while spelling out tactics you
will use to generate leads resulting in sales - ANSWER marketing plan
24.when creating a marketing plan, you need to match what you do to your: -
ANSWER business model
snapshot of your company's current situation - ANSWER situation analysis
this will define your market, product or services, and the benefits you provide
different from competitors - ANSWER situation analysis
