Business Research Exam 1 Questions and Answers with Verified
Solutions | Latest Update
QUESTION
The Descriptive Study: a. usually takes the form of an experiment b. has its major emphasis on
the discovery of insights and ideas c. is concerned with determining the frequency with which
something occurs. d. is concerned with the determination of a cause and effect relationship e. has
as its main objective the establishment of priorities for future research
Answer:
c
QUESTION
Which of the following is false? a. In exploratory research, the major concern is with the
discovery of ideas and insights b. exploratory research is often used to clarify concepts and to
establish priorities for further research c. exploratory research investigates hypotheses d.
exploratory research is used to develop hypothesis e. exploratory studies do not lend themselves
very well to the use of structured questionnaires
Answer:
c
QUESTION
A causal research design is typically concerned with a. the frequency with which something
occurs b. the discovery of ideas and insights c. how two variables vary together d. the
determination of cause and effect relationships e. establishing priorities when studying competing
explanations of phenomenon
Answer:
d
QUESTION
The major emphasis in exploratory research is on: a. determining the frequency with which
something occurs b. the discovery of insights and ideas c. the relationship between two variables
d. determining cause-and-effect relationships e. providing definitive answers
Answer:
b
, QUESTION
The manager of Capital Brewing Inc. states that he is very concerned with the continuing decline
in sales of the company's major product, a dark lager. The manager has asked for your assistance
in finding the reasons for the sales decline. The most appropriate way to *begin* would be with:
a. exploratory research b. descriptive research c. causal research d. an experiment e. a consumer
study
Answer:
a
QUESTION
Which research design(s) is (are) typically guided by an initial hypothesis? a. Causal b.
descriptive c. exploratory d. exploratory and causal e. descriptive and causal
Answer:
e
QUESTION
Using different ads in different geographic areas and investigating which ad generated the highest
sales is an example of _________ research design. a. causal b. exploratory c. longitudinal d.
descriptive e. panel
Answer:
a
QUESTION
A literature search is a type of __________. a. causal research b. exploratory research c.
experimental research d. descriptive research e. both b and c
Answer:
b
QUESTION
The two types of experiments that can be distinguished are: a. laboratory and survey b. laboratory
and field c. field and survey d. scientific and field e. cross-sectional panel
Answer:
b
Solutions | Latest Update
QUESTION
The Descriptive Study: a. usually takes the form of an experiment b. has its major emphasis on
the discovery of insights and ideas c. is concerned with determining the frequency with which
something occurs. d. is concerned with the determination of a cause and effect relationship e. has
as its main objective the establishment of priorities for future research
Answer:
c
QUESTION
Which of the following is false? a. In exploratory research, the major concern is with the
discovery of ideas and insights b. exploratory research is often used to clarify concepts and to
establish priorities for further research c. exploratory research investigates hypotheses d.
exploratory research is used to develop hypothesis e. exploratory studies do not lend themselves
very well to the use of structured questionnaires
Answer:
c
QUESTION
A causal research design is typically concerned with a. the frequency with which something
occurs b. the discovery of ideas and insights c. how two variables vary together d. the
determination of cause and effect relationships e. establishing priorities when studying competing
explanations of phenomenon
Answer:
d
QUESTION
The major emphasis in exploratory research is on: a. determining the frequency with which
something occurs b. the discovery of insights and ideas c. the relationship between two variables
d. determining cause-and-effect relationships e. providing definitive answers
Answer:
b
, QUESTION
The manager of Capital Brewing Inc. states that he is very concerned with the continuing decline
in sales of the company's major product, a dark lager. The manager has asked for your assistance
in finding the reasons for the sales decline. The most appropriate way to *begin* would be with:
a. exploratory research b. descriptive research c. causal research d. an experiment e. a consumer
study
Answer:
a
QUESTION
Which research design(s) is (are) typically guided by an initial hypothesis? a. Causal b.
descriptive c. exploratory d. exploratory and causal e. descriptive and causal
Answer:
e
QUESTION
Using different ads in different geographic areas and investigating which ad generated the highest
sales is an example of _________ research design. a. causal b. exploratory c. longitudinal d.
descriptive e. panel
Answer:
a
QUESTION
A literature search is a type of __________. a. causal research b. exploratory research c.
experimental research d. descriptive research e. both b and c
Answer:
b
QUESTION
The two types of experiments that can be distinguished are: a. laboratory and survey b. laboratory
and field c. field and survey d. scientific and field e. cross-sectional panel
Answer:
b
