PRSA APR ACTUAL REVIEW QUESTIONS AND
ANSWERS SURE A+
✔✔Section 14 of Act of 1934 - ✔✔Solicitation of proxies between official statement and
annual meeting. Mnemonic -14 goes with 34 (send proxies to all 14 shareholders?)
✔✔Lobbying act of 1913 - ✔✔Lobbyists must register with the clerk of the house or
secretary of the senate between the first and 10th day of the quarter-includes $
received, names of publications that they published articles/editorials. Violation=$5,000
fine and up to 12 months imprisonment
✔✔Anti-Trust - ✔✔Sherman/Clayton Act- Illegal to engage in activity that ruins
competition. Think Anti-trust=Anti-competition
✔✔Securities Act of 1934 - ✔✔Created the SEC and gives them the power to register,
regulate, and oversee brokerage firms, transfer agents, and clearing agencies as well
as the nation's securities self regulatory organizations (SROs) and various stock
exchanges.Think-SEC can RROA Register-Regulate-Oversee Agencies/Agents
✔✔Intercept Interviews - ✔✔Interviews conducted by stopping respondents in a public
place, such as a shopping mall
✔✔Registering as a foreign agent - ✔✔If you represent a foreign government you must
register under US government-Originated with Carl Byoir and when he represented the
Nazi's
✔✔Formal Research Examples - ✔✔Systematic formal questionnaires, "statistically
representative"
✔✔Informal Research Examples - ✔✔Focus groups, call-in feedback systems, and
online sources
, ✔✔Judgmental or purposive Sample - ✔✔A sample based on your best judgment to
determine what would be representive (i.e. women 65+)
✔✔Surveys - ✔✔Systematic information gathered on formal questionnaires to gather
information
✔✔Leading Question - ✔✔A question that leads a respondent to answer in a particular
way
✔✔Open-end Question - ✔✔Questions that allow respondent to answer in their own
words rather than choosing from a particular selection
✔✔Population (same as Universe) - ✔✔The individuals whose opinions are sought in a
survey
✔✔Rule 10 b-5 (Security Exchange Act of 1934) - ✔✔FRAUD. It is your legal
responsibility to info is accurate and complete. Think-It would be fraud to say 10 comes
"b" fore 5
✔✔Primary Research - ✔✔Research you conduct yourself
✔✔Secondary Research - ✔✔Research reviewed by you but previously conducted by
others.
✔✔Situation Analysis - ✔✔Collection of all data known about the company and the
problem/situation.
✔✔Blackouts - ✔✔You can't do anything with your stock/benefits: Examples political
campaigns and HR matters dealing with retirement changes/employee benefits (60-day
blackout before you can change your benefits)
✔✔Random Sample - ✔✔A method of selecting a sample in which every member of the
population has an equal chance of being selected. (i.e. every 10th person or names
from a hat)
✔✔Tracking Studies - ✔✔Research conducted at regular intervals among defined
populations.
✔✔PR Audit - ✔✔A review of how an organization wants to be perceived, and an
evaluation of what can be done to reconcile the differences.
✔✔Internal - ✔✔Interview the public relations staff, senior executives, mid management
employees on perception issues and communications goals and how organization
wants to be perceived.
ANSWERS SURE A+
✔✔Section 14 of Act of 1934 - ✔✔Solicitation of proxies between official statement and
annual meeting. Mnemonic -14 goes with 34 (send proxies to all 14 shareholders?)
✔✔Lobbying act of 1913 - ✔✔Lobbyists must register with the clerk of the house or
secretary of the senate between the first and 10th day of the quarter-includes $
received, names of publications that they published articles/editorials. Violation=$5,000
fine and up to 12 months imprisonment
✔✔Anti-Trust - ✔✔Sherman/Clayton Act- Illegal to engage in activity that ruins
competition. Think Anti-trust=Anti-competition
✔✔Securities Act of 1934 - ✔✔Created the SEC and gives them the power to register,
regulate, and oversee brokerage firms, transfer agents, and clearing agencies as well
as the nation's securities self regulatory organizations (SROs) and various stock
exchanges.Think-SEC can RROA Register-Regulate-Oversee Agencies/Agents
✔✔Intercept Interviews - ✔✔Interviews conducted by stopping respondents in a public
place, such as a shopping mall
✔✔Registering as a foreign agent - ✔✔If you represent a foreign government you must
register under US government-Originated with Carl Byoir and when he represented the
Nazi's
✔✔Formal Research Examples - ✔✔Systematic formal questionnaires, "statistically
representative"
✔✔Informal Research Examples - ✔✔Focus groups, call-in feedback systems, and
online sources
, ✔✔Judgmental or purposive Sample - ✔✔A sample based on your best judgment to
determine what would be representive (i.e. women 65+)
✔✔Surveys - ✔✔Systematic information gathered on formal questionnaires to gather
information
✔✔Leading Question - ✔✔A question that leads a respondent to answer in a particular
way
✔✔Open-end Question - ✔✔Questions that allow respondent to answer in their own
words rather than choosing from a particular selection
✔✔Population (same as Universe) - ✔✔The individuals whose opinions are sought in a
survey
✔✔Rule 10 b-5 (Security Exchange Act of 1934) - ✔✔FRAUD. It is your legal
responsibility to info is accurate and complete. Think-It would be fraud to say 10 comes
"b" fore 5
✔✔Primary Research - ✔✔Research you conduct yourself
✔✔Secondary Research - ✔✔Research reviewed by you but previously conducted by
others.
✔✔Situation Analysis - ✔✔Collection of all data known about the company and the
problem/situation.
✔✔Blackouts - ✔✔You can't do anything with your stock/benefits: Examples political
campaigns and HR matters dealing with retirement changes/employee benefits (60-day
blackout before you can change your benefits)
✔✔Random Sample - ✔✔A method of selecting a sample in which every member of the
population has an equal chance of being selected. (i.e. every 10th person or names
from a hat)
✔✔Tracking Studies - ✔✔Research conducted at regular intervals among defined
populations.
✔✔PR Audit - ✔✔A review of how an organization wants to be perceived, and an
evaluation of what can be done to reconcile the differences.
✔✔Internal - ✔✔Interview the public relations staff, senior executives, mid management
employees on perception issues and communications goals and how organization
wants to be perceived.
