PRSA APR CORRECT FINALS QUESTIONS AND
ANSWERS SURE A+
✔✔Marketing - ✔✔The management function that identifies human needs and wants,
offers products and services to satisfy those demands, and causes transactions that
deliver products and services in exchange for something of value to the provider.
Targets customers.
✔✔Press Agentry - ✔✔Creating newsworthy stories and events to attract media
attention and gain public notice.
✔✔Proactive PR - ✔✔To develop and apply public relations plans to achieve
measurable results toward set goals and objectives.
✔✔Promotion - ✔✔Activities designed to win publicity or attention, especially the
staging of special events to generate media coverage. Promotional activities are
designed to create and stimulate interest in a person, product, organization or cause.
✔✔Propaganda - ✔✔Messages specifically designed to shape perceptions or motivate
actions that an organization wants.
✔✔Propaganda Devices - ✔✔Glittering generalities (broad statements)
Name calling (Vilify opponents.)
Transfer (guilt by association)
Bandwagon (Everybody's doing it.)
Plain folks (anti-elitism)
Testimonials (Cite a celebrity, an authority figure or "plain folks" to endorse a cause.)
Card stacking (one-sided arguments)
✔✔Public - ✔✔Group of people tied together by some common factor or interest.
, ✔✔Public Affairs - ✔✔A specialized area of public relations that builds and maintains
mutually beneficial governmental and local community relations. Also applies to public
relations practices by the military and governmental agencies because of the 1913
Gillett Amendment.
✔✔Public Information - ✔✔Information open to or belonging to the public. In
government agencies, nonprofit organizations or colleges and universities, the task of
disseminating information from the organization to the public. The process is usually
done through mass or social media.
✔✔Publicity - ✔✔Information from an outside source that is used by news organizations
because it has news value. Publicity is an uncontrolled method of placing messages
because the source does not pay the media for placement and cannot guarantee if or
how the material will be used.
✔✔What is PR? - ✔✔the management function that establishes and maintains mutually
beneficial relationships between an organization and the publics on whom its success or
failure depend
✔✔How does PR earn public understanding? - ✔✔Maintains relationships between
your organization and publics by finding common interests
✔✔What are competencies? - ✔✔Trusted Counsel
Internal Communication
Media Relations
Community Relations
External Communications to customers, stakeholders, investors
✔✔Four-Step Process - ✔✔RPIE
✔✔Other functions of PR - ✔✔Special events, publicity, crisis communications, issues
management
✔✔Branding - ✔✔The process of creating or disseminating the brand name
✔✔Counseling - ✔✔Advising management concerning policies, relations and
communications.
✔✔Crisis Communication - ✔✔Protecting and defending an individual, company or
organization facing a public challenge to its reputation. These challenges can involve
legal, ethical or financial standing.
✔✔Employee Relations - ✔✔the activity that involves establishing and maintaining the
positive employee-employer relationships that contribute to satisfactory productivity,
ANSWERS SURE A+
✔✔Marketing - ✔✔The management function that identifies human needs and wants,
offers products and services to satisfy those demands, and causes transactions that
deliver products and services in exchange for something of value to the provider.
Targets customers.
✔✔Press Agentry - ✔✔Creating newsworthy stories and events to attract media
attention and gain public notice.
✔✔Proactive PR - ✔✔To develop and apply public relations plans to achieve
measurable results toward set goals and objectives.
✔✔Promotion - ✔✔Activities designed to win publicity or attention, especially the
staging of special events to generate media coverage. Promotional activities are
designed to create and stimulate interest in a person, product, organization or cause.
✔✔Propaganda - ✔✔Messages specifically designed to shape perceptions or motivate
actions that an organization wants.
✔✔Propaganda Devices - ✔✔Glittering generalities (broad statements)
Name calling (Vilify opponents.)
Transfer (guilt by association)
Bandwagon (Everybody's doing it.)
Plain folks (anti-elitism)
Testimonials (Cite a celebrity, an authority figure or "plain folks" to endorse a cause.)
Card stacking (one-sided arguments)
✔✔Public - ✔✔Group of people tied together by some common factor or interest.
, ✔✔Public Affairs - ✔✔A specialized area of public relations that builds and maintains
mutually beneficial governmental and local community relations. Also applies to public
relations practices by the military and governmental agencies because of the 1913
Gillett Amendment.
✔✔Public Information - ✔✔Information open to or belonging to the public. In
government agencies, nonprofit organizations or colleges and universities, the task of
disseminating information from the organization to the public. The process is usually
done through mass or social media.
✔✔Publicity - ✔✔Information from an outside source that is used by news organizations
because it has news value. Publicity is an uncontrolled method of placing messages
because the source does not pay the media for placement and cannot guarantee if or
how the material will be used.
✔✔What is PR? - ✔✔the management function that establishes and maintains mutually
beneficial relationships between an organization and the publics on whom its success or
failure depend
✔✔How does PR earn public understanding? - ✔✔Maintains relationships between
your organization and publics by finding common interests
✔✔What are competencies? - ✔✔Trusted Counsel
Internal Communication
Media Relations
Community Relations
External Communications to customers, stakeholders, investors
✔✔Four-Step Process - ✔✔RPIE
✔✔Other functions of PR - ✔✔Special events, publicity, crisis communications, issues
management
✔✔Branding - ✔✔The process of creating or disseminating the brand name
✔✔Counseling - ✔✔Advising management concerning policies, relations and
communications.
✔✔Crisis Communication - ✔✔Protecting and defending an individual, company or
organization facing a public challenge to its reputation. These challenges can involve
legal, ethical or financial standing.
✔✔Employee Relations - ✔✔the activity that involves establishing and maintaining the
positive employee-employer relationships that contribute to satisfactory productivity,
