C773 Chapter 3 Practice Test Questions with
100% Verified Correct Answers
Your web site design team does not want to take the time to create user personas but
you use which of the following arguments to state your case as to why it is well worth
the time to create a user persona?
User personas will inspire us as designers to care more about product usability.
According to Susan Weinschenk and her research in cognitive psychology in relation to
web design, people are programmed to pay attention to anything that is different or
novel. To make something stand out web designers should do which of the following?
Use bright colors, big fonts, and bold images.
While watching users test your site you ask yourself, "How well does the product do
what users need it to do?" Which of the six attributes of usability are you addressing?
Utility
The Web Accessibility Initiative defines user-centered design (UCD) as an approach to
the design of an interactive system (web site, app, game, etc.) that has what as its main
goal?
the satisfaction of the users of that system
Keeping critical information above the fold can be accomplished by following which of
the following guidelines?
Keep critical information all on one screen to minimize the need for scrolling
Web analytic tools can give you valuable data in optimizing web usage. Which of the
following information is collected, measured and analyzed by web analytics?
, Search engine optimization and marketing analysis
Usability is a measurement of how easily and effectively people can use a product.
Which attribute of usability is addressed when asking "How easy (or hard) is it for
users to perform basic tasks the first time they use the product?"
Learnability
Which of the following is defined as "a fictional, perceived personality; personal or
public representation of a role."
persona
"User Persona" can best be defined as:
a single fictitious user that represents the group of real-world users you are designing for.
There are many theories about how learning works. Which one of the statements below
is not a commonly held cognitive principles of learning?
All people of the same age and background learn the same way.
Usability is an extremely important issue for user-centered designers. A product can be
innovative, beautiful, powerful, etc., but if it has low usability, it will:
fail in the marketplace.
Which type of memory is a customer using when he or she scans a page of text on a
website?
Sensory memory - memory of information received by the senses
Branding is a key component of a successful business strategy. Your first step is to
establish a strong and unique brand. Once you have done this, you need to promote
100% Verified Correct Answers
Your web site design team does not want to take the time to create user personas but
you use which of the following arguments to state your case as to why it is well worth
the time to create a user persona?
User personas will inspire us as designers to care more about product usability.
According to Susan Weinschenk and her research in cognitive psychology in relation to
web design, people are programmed to pay attention to anything that is different or
novel. To make something stand out web designers should do which of the following?
Use bright colors, big fonts, and bold images.
While watching users test your site you ask yourself, "How well does the product do
what users need it to do?" Which of the six attributes of usability are you addressing?
Utility
The Web Accessibility Initiative defines user-centered design (UCD) as an approach to
the design of an interactive system (web site, app, game, etc.) that has what as its main
goal?
the satisfaction of the users of that system
Keeping critical information above the fold can be accomplished by following which of
the following guidelines?
Keep critical information all on one screen to minimize the need for scrolling
Web analytic tools can give you valuable data in optimizing web usage. Which of the
following information is collected, measured and analyzed by web analytics?
, Search engine optimization and marketing analysis
Usability is a measurement of how easily and effectively people can use a product.
Which attribute of usability is addressed when asking "How easy (or hard) is it for
users to perform basic tasks the first time they use the product?"
Learnability
Which of the following is defined as "a fictional, perceived personality; personal or
public representation of a role."
persona
"User Persona" can best be defined as:
a single fictitious user that represents the group of real-world users you are designing for.
There are many theories about how learning works. Which one of the statements below
is not a commonly held cognitive principles of learning?
All people of the same age and background learn the same way.
Usability is an extremely important issue for user-centered designers. A product can be
innovative, beautiful, powerful, etc., but if it has low usability, it will:
fail in the marketplace.
Which type of memory is a customer using when he or she scans a page of text on a
website?
Sensory memory - memory of information received by the senses
Branding is a key component of a successful business strategy. Your first step is to
establish a strong and unique brand. Once you have done this, you need to promote
