(BUSINESS) EXAM | PRACTICE
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,Target Marketing ..., focusing all marketing decisions on a very specific group of people who you want to
reach.
Administration ..., the management of any office, business, or organization; direction.
Parent Company A company that controls or owns another company or companies.
Brand name, symbol, or design used to identify a product.
Brand Loyalty a favorable attitude toward and consistent purchase of a single brand over time
Logo An emblematic design adopted by an organization to identify its products.
Market share A company's product sales as a percentage of total sales for that industry
Jingle a short piece with a catchy repetition, used in commercials
Slogan Catchy phrase or words that identify a product or company
Divergent Thinking a type of thinking that is associated with creativity - seeing lots of solutions to a problem
Design Brief A written plan that identifies a problem to be solved, its criteria, and its constraints.
Prototype first model
Rasterize The conversion of vector objects into pixel information.
Vector Drawing is the use of geometrical primitives such as points, lines, curves, and shapes or polygon
opportunity cost Cost of the next best alternative use of money, time, or resources when one choice is
made rather than another
intellectual property The ownership of intangible and non-physical goods. This includes ideas, names, designs,
symbols, artwork, writings, and other creations.
Consumerism a movement advocating greater protection of the interests of consumers
, Consumption the act of consuming something
Start-up expenses Expenses incurred to decide whether to go into business and which business to enter can
be expensed
up to $5,000; the balance is amortized over a period of 180 months. If the start-up
expenses exceed $50,000, the immediate deduction is reduced dollar for dollar, until no
deduction after $55,000.
Entrepreneurship the process of starting, organizing, managing, and assuming the responsibility for a
business. The foundation of the free market economy. Create diverse product market.
Basic Organization Structure function, product, market, customer, location. Division of labor, structure for making
decisions. Goal: Maintain efficiency in business.
Management Problems. Span of Management - too many immediate subordinates to be effective. Job
assignments unclear.
Management Structure Functional, territorial, product and matrix
Functional Management Structure Divides the parts of the business by what they do. Production, Acctg, marketing, etc.
Territorial structure operations are spread out over a variety of areas each operating independently
Product structure break along product lines such as an auto manufacturer
Matrix structure functional and product structures - both financial and production oversee a project
Management style-Exploitative/Authorative managerial decisions are imposed on subordinates and management has greater
responsibility; little communication overall on the hierarchy; Employees very dependent
on jobs and exploited by management. Ineffective
Management style-Exploitative/benevoloent managerial assumption that management acts in the best interest of the workers; little
communication overall on the hierarchy; Management patronizing and fail to take into
account employees feelings. Ineffective