1|Page
BUAD 332 Exam 3 – Business Logistics and Supply Chain
Management Test Questions and Answers 2026/2027 (Verified
Questions And Answers)||Quick Pass!!!
manufacturer spending much money communicating to their
channel partners, and then they give it to their consumers -
ANSWER-Push
manufacturers sell to retailers and then market to the
consumers so they the consumers give the product - ANSWER-
Pull
What is an example of the Push Strategy? - ANSWER-
Continental Tires
What is an example of the Pull Strategy? - ANSWER-Michelin
Tires
How much did North American advertisers spend in 2015? -
ANSWER-$192 B
How much did global advertisers spend in 2015? - ANSWER-
$500 B
,2|Page
What are the 5 Organizations that use advertising? - ANSWER-1.
Business firms, 2. Nonprofit Organizations, 3. Professionals, 4.
School Agencies, 5. Government
What are the 4 Advertising Steps? - ANSWER-1. Objective
setting, 2. Budget decisions, 3. Message/Media decisions, 4.
Campaign evaluation
What are the 4 purposes of advertising? - ANSWER-1. Inform, 2.
Persuade, 3. Compare, 4. Remind
What are the 4 ways to set an advertising budget? - ANSWER-1.
Affordable, 2. Percentage of sales, 3. Competitive parity, 4.
Objective and task
Advertising budget that is Based on What the Company Thinks
it Can Afford - ANSWER-Affordable
Advertising budget that is Based on a Percentage of Current or
Forecasted Sales - ANSWER-Percentage of Sales
Advertising budget that is a Set Budget to Match Competitors -
ANSWER-Competitive-Parity
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Advertising budget that is Set Objectives, Determine Tasks to
Achieve Objectives; Sum of Task Costs Equals Budget - ANSWER-
Objective and Task
What are the 2 major elements of advertising? - ANSWER-
Messages and Media
What the advertising is going to say - ANSWER-Messages
Where the adverting is going to be - ANSWER-Media
What are the 3 parts to the Message Strategy? - ANSWER-1.
Identify Customer Benefits, 2. Develop Compelling Creative
Concept (The "Big Idea"), 3. Advertising Appeals Should Be
Meaningful, Believable, & Distinctive
What are the 9 different Advertising Message Executions? -
ANSWER-1. Slice of Life, 2. Lifestyle, 3. Fantasy, 4. Mood or
Image, 5. Musical, 6. Personality Symbol, 7. Technical Expertise,
8. Scientific Evidence, 9. Testimonial Evidence or Endorsement
, 4|Page
What is an example of a Musical Message Execution? -
ANSWER-Pepsi with Brittany Spears
What is an example of a Slice of Life Message Execution? -
ANSWER-Budweiser clydesdales
What is an example of a Personality Symbols Message
Execution? - ANSWER-Dos Equis
What is are the 4 factors to consider when choosing a media
type? - ANSWER-1. Media habit of target consumers, 2. Nature
of the product, 3. Type of message, 4. Cost
Percentage of those in the target market exposed to an ad at
least once during a specified time period - ANSWER-Reach
Average number of times a person from the target market is
exposed to ad during a specified time period - ANSWER-
Frequency
Reach x Frequency, sometimes expressed as GRP's or Gross
Rating Points - ANSWER-Media Impact
BUAD 332 Exam 3 – Business Logistics and Supply Chain
Management Test Questions and Answers 2026/2027 (Verified
Questions And Answers)||Quick Pass!!!
manufacturer spending much money communicating to their
channel partners, and then they give it to their consumers -
ANSWER-Push
manufacturers sell to retailers and then market to the
consumers so they the consumers give the product - ANSWER-
Pull
What is an example of the Push Strategy? - ANSWER-
Continental Tires
What is an example of the Pull Strategy? - ANSWER-Michelin
Tires
How much did North American advertisers spend in 2015? -
ANSWER-$192 B
How much did global advertisers spend in 2015? - ANSWER-
$500 B
,2|Page
What are the 5 Organizations that use advertising? - ANSWER-1.
Business firms, 2. Nonprofit Organizations, 3. Professionals, 4.
School Agencies, 5. Government
What are the 4 Advertising Steps? - ANSWER-1. Objective
setting, 2. Budget decisions, 3. Message/Media decisions, 4.
Campaign evaluation
What are the 4 purposes of advertising? - ANSWER-1. Inform, 2.
Persuade, 3. Compare, 4. Remind
What are the 4 ways to set an advertising budget? - ANSWER-1.
Affordable, 2. Percentage of sales, 3. Competitive parity, 4.
Objective and task
Advertising budget that is Based on What the Company Thinks
it Can Afford - ANSWER-Affordable
Advertising budget that is Based on a Percentage of Current or
Forecasted Sales - ANSWER-Percentage of Sales
Advertising budget that is a Set Budget to Match Competitors -
ANSWER-Competitive-Parity
,3|Page
Advertising budget that is Set Objectives, Determine Tasks to
Achieve Objectives; Sum of Task Costs Equals Budget - ANSWER-
Objective and Task
What are the 2 major elements of advertising? - ANSWER-
Messages and Media
What the advertising is going to say - ANSWER-Messages
Where the adverting is going to be - ANSWER-Media
What are the 3 parts to the Message Strategy? - ANSWER-1.
Identify Customer Benefits, 2. Develop Compelling Creative
Concept (The "Big Idea"), 3. Advertising Appeals Should Be
Meaningful, Believable, & Distinctive
What are the 9 different Advertising Message Executions? -
ANSWER-1. Slice of Life, 2. Lifestyle, 3. Fantasy, 4. Mood or
Image, 5. Musical, 6. Personality Symbol, 7. Technical Expertise,
8. Scientific Evidence, 9. Testimonial Evidence or Endorsement
, 4|Page
What is an example of a Musical Message Execution? -
ANSWER-Pepsi with Brittany Spears
What is an example of a Slice of Life Message Execution? -
ANSWER-Budweiser clydesdales
What is an example of a Personality Symbols Message
Execution? - ANSWER-Dos Equis
What is are the 4 factors to consider when choosing a media
type? - ANSWER-1. Media habit of target consumers, 2. Nature
of the product, 3. Type of message, 4. Cost
Percentage of those in the target market exposed to an ad at
least once during a specified time period - ANSWER-Reach
Average number of times a person from the target market is
exposed to ad during a specified time period - ANSWER-
Frequency
Reach x Frequency, sometimes expressed as GRP's or Gross
Rating Points - ANSWER-Media Impact
