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BUAD 332 Exam 2 – Business Logistics and Supply Chain
Management Test Questions and Answers 2026/2027 (Verified
Questions And Answers)||Sure Pass!!!
In the three levels of product, what is the actual product? -
ANSWER-Brand name, quality level, features, design, and
packaging
In the three levels of product, what is the augmented product? -
ANSWER-Product support, warranty, delivery/credit, and after-
sale service (not always there for every product)
What are industrial products? - ANSWER-Those purchased for
further processing or for use in conducting business
What are consumer products? - ANSWER-Bought for personal
consumption (included are marketable entities)
What are convenience goods? - ANSWER-Purchased frequently
and immediately with little comparison shopping effort with
little customer involvement, low prices, mass advertising, and
widespread distribution
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What are shopping products? - ANSWER-Bought less frequently,
more planning and effort, brand comparisons on basis of price,
quality, and style with a higher price and selective distribution
What are speciality products? - ANSWER-Strong brand
preference and loyalty, special purchasing effort, little
comparison with a high price and exclusive distribution
What are unsought products? - ANSWER-Little product
awareness or knowledge of the brand with negative interest
where pricing strategies vary and aggressive advertising is
required
What are examples of convenience goods? - ANSWER-Candy,
soda, and newspapers
What are examples of shopping products? - ANSWER-Furniture,
cars, and appliances
What are examples of speciality products? - ANSWER-
Lamborghini, rolex watches
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What are examples of unsought products? - ANSWER-Life
insurance, cemetery plots, and blood donation
What are types of industrial goods? - ANSWER-Materials/parts,
capital items, and supplies/services
In the video example of the child running through the country
with a jar of wind, what does the company think they're
promoting vs. what are they actually promoting? - ANSWER-
Think --> General electric
Actual --> Brand/organization
What are other marketing offerings for an organization? -
ANSWER-Profit and nonprofit
What are other market offerings for a person? - ANSWER-
Politicians, entertainers, sports figures, real estate agents, and
doctors/lawyers
What are other market offerings for a place? - ANSWER-Create,
maintain, or change attitudes or behavior toward particular
places
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What are other market offerings for ideas (social marketing)? -
ANSWER-Public health campaigns, environmental campaigns,
family planning, or human rights
In the place offering, what did the class video of Michigan try to
do? - ANSWER-Lure businesses into opening in Ann Arbor
In the idea offering, what did the class video of raccoons try to
do? - ANSWER-Encourage people to recycle for the earth
What are performance and conformance quality? - ANSWER-
Product quality dimensions in product and service attributes
What are value to consumer and cost to company? - ANSWER-
Product feature considerations on product and service
attributes
What does product style and design ask? - ANSWER-How will it
influence the user experience?
What does good product design begin with? - ANSWER-The
understanding of consumer needs
BUAD 332 Exam 2 – Business Logistics and Supply Chain
Management Test Questions and Answers 2026/2027 (Verified
Questions And Answers)||Sure Pass!!!
In the three levels of product, what is the actual product? -
ANSWER-Brand name, quality level, features, design, and
packaging
In the three levels of product, what is the augmented product? -
ANSWER-Product support, warranty, delivery/credit, and after-
sale service (not always there for every product)
What are industrial products? - ANSWER-Those purchased for
further processing or for use in conducting business
What are consumer products? - ANSWER-Bought for personal
consumption (included are marketable entities)
What are convenience goods? - ANSWER-Purchased frequently
and immediately with little comparison shopping effort with
little customer involvement, low prices, mass advertising, and
widespread distribution
,2|Page
What are shopping products? - ANSWER-Bought less frequently,
more planning and effort, brand comparisons on basis of price,
quality, and style with a higher price and selective distribution
What are speciality products? - ANSWER-Strong brand
preference and loyalty, special purchasing effort, little
comparison with a high price and exclusive distribution
What are unsought products? - ANSWER-Little product
awareness or knowledge of the brand with negative interest
where pricing strategies vary and aggressive advertising is
required
What are examples of convenience goods? - ANSWER-Candy,
soda, and newspapers
What are examples of shopping products? - ANSWER-Furniture,
cars, and appliances
What are examples of speciality products? - ANSWER-
Lamborghini, rolex watches
,3|Page
What are examples of unsought products? - ANSWER-Life
insurance, cemetery plots, and blood donation
What are types of industrial goods? - ANSWER-Materials/parts,
capital items, and supplies/services
In the video example of the child running through the country
with a jar of wind, what does the company think they're
promoting vs. what are they actually promoting? - ANSWER-
Think --> General electric
Actual --> Brand/organization
What are other marketing offerings for an organization? -
ANSWER-Profit and nonprofit
What are other market offerings for a person? - ANSWER-
Politicians, entertainers, sports figures, real estate agents, and
doctors/lawyers
What are other market offerings for a place? - ANSWER-Create,
maintain, or change attitudes or behavior toward particular
places
, 4|Page
What are other market offerings for ideas (social marketing)? -
ANSWER-Public health campaigns, environmental campaigns,
family planning, or human rights
In the place offering, what did the class video of Michigan try to
do? - ANSWER-Lure businesses into opening in Ann Arbor
In the idea offering, what did the class video of raccoons try to
do? - ANSWER-Encourage people to recycle for the earth
What are performance and conformance quality? - ANSWER-
Product quality dimensions in product and service attributes
What are value to consumer and cost to company? - ANSWER-
Product feature considerations on product and service
attributes
What does product style and design ask? - ANSWER-How will it
influence the user experience?
What does good product design begin with? - ANSWER-The
understanding of consumer needs
