Marketing Research
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Scientific discovery methods applied to marketing decision making
Descriptive Research
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Research design in which the major emphasis is on explaining meaning,
describing what exists, determining the frequency with which something
occurs and categorizing information
, Goods
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Something tangible of perceived value that can be consumed and
perceived by our 5 senses
Eg: coffee, coffee maker, toothpaste, bicycle, books, etc
Target Market
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A group of people or organizations for which an organization designs,
implements, and maintains a marketing mix intended to meet the needs of
that group, resulting in mutually satisfying exchanges
Product
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is a good, service, or idea consisting of a bundle of tangible and intangible
attributes that satisfies consumers' needs and wants
Product Line
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Give this one a try later!
Scientific discovery methods applied to marketing decision making
Descriptive Research
Give this one a try later!
Research design in which the major emphasis is on explaining meaning,
describing what exists, determining the frequency with which something
occurs and categorizing information
, Goods
Give this one a try later!
Something tangible of perceived value that can be consumed and
perceived by our 5 senses
Eg: coffee, coffee maker, toothpaste, bicycle, books, etc
Target Market
Give this one a try later!
A group of people or organizations for which an organization designs,
implements, and maintains a marketing mix intended to meet the needs of
that group, resulting in mutually satisfying exchanges
Product
Give this one a try later!
is a good, service, or idea consisting of a bundle of tangible and intangible
attributes that satisfies consumers' needs and wants
Product Line
Give this one a try later!
