component parts and materials
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finished products of one producer that become part of the final products
of another producer
Staples
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convenience goods and services that consumers constantly replenish to
maintain a ready inventory
,2 most common cost-oriented pricing procedures
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full-cost method and incremental-cost method
Yield Management
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a pricing strategy that allows marketers to vary prices based on such
factors as demand, even though the cost of providing those goods or
services remains the same
fair-trade laws
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statutes enacted in most states that once permitted manufacturers to
stipulate a minimum retail price for their product
Specialty Products
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, -consumers plan extensively
-Installations
individual brand
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a branding strategy in which products are given brand names that are
newly created and generally not connected to names of existing brands
offered by the company
-market segmentation strategy
Oligopolistic Market
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high start-up costs form significant barriers to entry for new competitors
Private brand
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a brand name owned by a manufacturer or producer
Volume objectives
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finished products of one producer that become part of the final products
of another producer
Staples
Give this one a try later!
convenience goods and services that consumers constantly replenish to
maintain a ready inventory
,2 most common cost-oriented pricing procedures
Give this one a try later!
full-cost method and incremental-cost method
Yield Management
Give this one a try later!
a pricing strategy that allows marketers to vary prices based on such
factors as demand, even though the cost of providing those goods or
services remains the same
fair-trade laws
Give this one a try later!
statutes enacted in most states that once permitted manufacturers to
stipulate a minimum retail price for their product
Specialty Products
Give this one a try later!
, -consumers plan extensively
-Installations
individual brand
Give this one a try later!
a branding strategy in which products are given brand names that are
newly created and generally not connected to names of existing brands
offered by the company
-market segmentation strategy
Oligopolistic Market
Give this one a try later!
high start-up costs form significant barriers to entry for new competitors
Private brand
Give this one a try later!
a brand name owned by a manufacturer or producer
Volume objectives
