TEST BANK For Consumer Behaviour:
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Buying, Having, and Being, Canadian Edition,
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9th Edition, 2024 by Michael R. Solomon
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Chapters 1 - 15 cc cc cc
,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
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Chapter 1 An Introduction to Consumer Behaviour
1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
interests in music or clothing, how they spend their leisure time, and even their attitudes
about social issues, to be able to categorize consumers according to their lifestyles. This sort
of information is called:
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A) core values.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
Type: MC Page Ref: 2
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Skill: Application
Objective: L1-01 Consumer behaviour is a process.
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
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additional sales of particular items. From a marketer's perspective, this is:
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A) a purchase issue.
B) a post purchase issue.
C) merchandising complexity.
D) a loss leader.
ANSWER: A
Type: MC Page Ref: 3
c
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
3) John is the vice president of marketing for a local tour guide company. He is concerned that
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his customers are not recommending his company to their friends. For John, this problem is
a:
A) purchase issue.
,B) demographic problem.
C) prepurchase issue.
D) post purchase issue.
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ANSWER: D
Type: MC Page Ref: 3
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Skill: Application
Objective: L1-01 Consumer behaviour is a process.
, 4) The expanded view of the exchange that includes the issues that influence the
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consumer before, during, and after a purchase is called:
A) the value.
B) the strategic focus.
C) the pre-sell strategy.
D) theconsumption process. cc
ANSWER:
cc D
Type: MC Page Ref: 3
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Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
5) Gail decides to take a break from studying and goes online to check things out. She
connects with one of the product discussion groups that she participates in. This is an
example of a: cc
A) lifestyle discussion.
B) brand competition.
C) consumption community.
D) marketplacecompetition.
ANSWER:
cc C
Type: MC Page Ref: 2
cc
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
6) If a product succeeds in satisfying needs and is purchased over and over again, it most
likely has attained:
A) product separation.
B) brand loyalty.
C) lifestyle variation.
D) purchase conception.
ANSWER: B
Type: MC Page Ref: 2
cc
Skill: Concept
cc cc cc cc cc
Buying, Having, and Being, Canadian Edition,
cc cc cc cc cc cc
9th Edition, 2024 by Michael R. Solomon
cc cc cc cc cc cc cc cc
Chapters 1 - 15 cc cc cc
,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
cc
Chapter 1 An Introduction to Consumer Behaviour
1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
interests in music or clothing, how they spend their leisure time, and even their attitudes
about social issues, to be able to categorize consumers according to their lifestyles. This sort
of information is called:
cc
A) core values.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
Type: MC Page Ref: 2
cc
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
cc
additional sales of particular items. From a marketer's perspective, this is:
cc
A) a purchase issue.
B) a post purchase issue.
C) merchandising complexity.
D) a loss leader.
ANSWER: A
Type: MC Page Ref: 3
c
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
3) John is the vice president of marketing for a local tour guide company. He is concerned that
cc
his customers are not recommending his company to their friends. For John, this problem is
a:
A) purchase issue.
,B) demographic problem.
C) prepurchase issue.
D) post purchase issue.
cc cc
ANSWER: D
Type: MC Page Ref: 3
cc
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
, 4) The expanded view of the exchange that includes the issues that influence the
cc
consumer before, during, and after a purchase is called:
A) the value.
B) the strategic focus.
C) the pre-sell strategy.
D) theconsumption process. cc
ANSWER:
cc D
Type: MC Page Ref: 3
cc
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
5) Gail decides to take a break from studying and goes online to check things out. She
connects with one of the product discussion groups that she participates in. This is an
example of a: cc
A) lifestyle discussion.
B) brand competition.
C) consumption community.
D) marketplacecompetition.
ANSWER:
cc C
Type: MC Page Ref: 2
cc
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
6) If a product succeeds in satisfying needs and is purchased over and over again, it most
likely has attained:
A) product separation.
B) brand loyalty.
C) lifestyle variation.
D) purchase conception.
ANSWER: B
Type: MC Page Ref: 2
cc
Skill: Concept
