C207 Pre-Assessment Questions with 100%
Correct Answers
Analytics is a broad term that refers to a variety of tools that inform managerial decisions.
Which term can be used to describe managerial decisions?
Predictive
What are two reasons for the increasing use of analytics in organizational decision making?
Relatively lower cost of computer storage
Higher computer processing power
In what way does probability theory inform decision-making for managers?
quantifying risk
Which type of data are the Olympic medals of gold, silver and bronze examples of?
Ordinal data
What are some aspects of data quality management?
Choose 2 answers
it cleans data
it reduces the amount of incomplete data
which two attributes indicate potential data quality issues when evaluating a set of nominal
data?
missing data
misspelled data
When conducting a study that measures an individuals weight, all scales are calibrated
prior to use in measurement. Which type of error should this procedure significantly
reduce?
, Systematic Error
An advertising manager creates a research study by presenting low, medium, or high
frequency of the same ad in matched markets. The manager then reports on sales in each
market location.
What is the term for the different sales in this study?
The response variable
A healthcare study follows a particular sample over time to identify how the health habits
of teenagers impact their likelihood of acquiring various diseases later in their life in the
hope that the healthcare organization will be able to create early prevention programs.
Which type of research design does this study describe
cohort study
Several missing values in a particular field in a dataset were observed. The likelihood of a
record having a missing value is correlated to another variable in the dataset.
Which two types of error might be introduced into the dataset if the removed record
included missing values?
Choose 2 answers.
Systematic error
Omission error
A company is trying to increase its online sales revenue by improving its e-mail campaign
for repeat customers as well as new customers.
Which two variables would be used in determining a campaign to maximize revenue gain?
Choose 2 answers
Correct Answers
Analytics is a broad term that refers to a variety of tools that inform managerial decisions.
Which term can be used to describe managerial decisions?
Predictive
What are two reasons for the increasing use of analytics in organizational decision making?
Relatively lower cost of computer storage
Higher computer processing power
In what way does probability theory inform decision-making for managers?
quantifying risk
Which type of data are the Olympic medals of gold, silver and bronze examples of?
Ordinal data
What are some aspects of data quality management?
Choose 2 answers
it cleans data
it reduces the amount of incomplete data
which two attributes indicate potential data quality issues when evaluating a set of nominal
data?
missing data
misspelled data
When conducting a study that measures an individuals weight, all scales are calibrated
prior to use in measurement. Which type of error should this procedure significantly
reduce?
, Systematic Error
An advertising manager creates a research study by presenting low, medium, or high
frequency of the same ad in matched markets. The manager then reports on sales in each
market location.
What is the term for the different sales in this study?
The response variable
A healthcare study follows a particular sample over time to identify how the health habits
of teenagers impact their likelihood of acquiring various diseases later in their life in the
hope that the healthcare organization will be able to create early prevention programs.
Which type of research design does this study describe
cohort study
Several missing values in a particular field in a dataset were observed. The likelihood of a
record having a missing value is correlated to another variable in the dataset.
Which two types of error might be introduced into the dataset if the removed record
included missing values?
Choose 2 answers.
Systematic error
Omission error
A company is trying to increase its online sales revenue by improving its e-mail campaign
for repeat customers as well as new customers.
Which two variables would be used in determining a campaign to maximize revenue gain?
Choose 2 answers
