BUS 660 EXAM SCRIPT VERIFIED
QUESTIONS WITH ACCURATE ANSWERS
GRADED A+
●● Marketing
Answer: -an organizational function and a set of processes for creating,
capturing, communicating, and delivering value to customers and for
managing customer relationships in ways that benefit the organization
and its stakeholders
●● Marketing Plan
Answer: -specify the marketing activities for a specific period of time
-a written document composed of an analysis of the current marketing
situation, opportunities and threats for the firm, marketing objectives and
strategy specified in terms of the four P's, action programs, and
projected or pro-forma income (and other financial) statements
-Planning Phase
-Implementation Phase
-Control Phase
●● Exchange
, Answer: -the trade of things of value between the buyer and the seller so
that each is better off as a result
●● Marketing Mix
Answer: -four interrelated marketing decision and consequent actions
also known as the four P's
●● 4 P's
Answer: -Product
-Price
-Place
-Promotion
-comprise the controllable set of decisions/activities that the firm uses to
respond to the wants of its target markets
●● Product
Answer: -to create value by developing a variety of offerings, including
goods, services, and ideas, to satisfy customer needs
●● Goods
Answer: -items that you can physically touch.
-Ex: Nike shoes, Pepsi-Cola, etc.
QUESTIONS WITH ACCURATE ANSWERS
GRADED A+
●● Marketing
Answer: -an organizational function and a set of processes for creating,
capturing, communicating, and delivering value to customers and for
managing customer relationships in ways that benefit the organization
and its stakeholders
●● Marketing Plan
Answer: -specify the marketing activities for a specific period of time
-a written document composed of an analysis of the current marketing
situation, opportunities and threats for the firm, marketing objectives and
strategy specified in terms of the four P's, action programs, and
projected or pro-forma income (and other financial) statements
-Planning Phase
-Implementation Phase
-Control Phase
●● Exchange
, Answer: -the trade of things of value between the buyer and the seller so
that each is better off as a result
●● Marketing Mix
Answer: -four interrelated marketing decision and consequent actions
also known as the four P's
●● 4 P's
Answer: -Product
-Price
-Place
-Promotion
-comprise the controllable set of decisions/activities that the firm uses to
respond to the wants of its target markets
●● Product
Answer: -to create value by developing a variety of offerings, including
goods, services, and ideas, to satisfy customer needs
●● Goods
Answer: -items that you can physically touch.
-Ex: Nike shoes, Pepsi-Cola, etc.
