CONSUMER BEHAVIOR TWELVE 2026 CERTIFICATION EVALUATION TEST PAPER QUESTIONS SOLUTIONS GRADED A PLUS.pdf

CONSUMER BEHAVIOR TWELVE 2026
CERTIFICATION EVALUATION TEST PAPER
QUESTIONS SOLUTIONS GRADED A PLUS

◉ A brand enables consumers to identify a particular company,
product, or individual. True or False?
Answer: **True**, False


◉ Cognitive psychology focuses on the micro level of consumer
behavior. True or False?
Answer: **True**, False


◉ Because Consumer Behavior is only associated with the use of
physical goods and products, social media is not important in the
field of study. True or False?
Answer: True, **False**


◉ Because many different perspectives shape the field of consumer
behavior, the field is ________.
Answer: limited in scope, easy to understand, **interdisciplinary in
nature**, dominated by psychologists

, ◉ A 'food desert' is defined as an area where food typically doesn't
grow, for example Las Vegas, NV. True or False?
Answer: True, **False**


◉ When Yaz was required to do corrective advertising, what did this
mean?
Answer: None of the above, **They had to inform consumers that
their previous message was wrong or misleading.**, They had to
discontinue their ad, They could no longer advertise


◉ When companies make false claims about how environmentally
friendly their products are, ________ has occurred.
Answer: eco-lying, deceptive advertising, **greenwashing**,
phishing


◉ Which of the following issues is related to consumer behavior?
Answer: **All of the above are related.**, literacy, consumerism,
product disposal


◉ Cash losses due to shoplifting and employee theft are called
________.
Answer: unrecoverables, fraud, accounts receivable, **shrinkage**