CONSUMER BEHAVIOR TWELVE 2026 ACTUAL
TEST PAPER QUESTIONS SOLUTIONS VERIFIED
COMPLETE STUDY PACKAGE
◉ Why is consumer behavior important to marketers?
Answer: It helps companies understand consumer needs, predict
behavior, and create effective marketing strategies.
◉ How has marketing become more consumer-focused?
Answer: Companies shifted from focusing only on products to
focusing on consumer needs, experiences, and satisfaction.
◉ What are the five stages of the consumer decision-making
process?
Answer: Problem recognition, information search, evaluation of
alternatives, purchase decision, post-purchase evaluation.
◉ What is problem recognition?
Answer: Realizing there is a difference between a current state and a
desired state.
◉ What happens during information search?
, Answer: Consumers gather information from memory or outside
sources before buying.
◉ What is post-purchase evaluation?
Answer: Consumers evaluate whether the purchase met
expectations.
◉ What is perceived risk?
Answer: The uncertainty or negative consequences a consumer feels
when making a purchase.
◉ What is financial risk?
Answer: Fear of wasting money on a bad purchase.
◉ What is social risk?
Answer: Fear of embarrassment or social disapproval.
◉ What is psychological risk?
Answer: Fear the purchase will hurt self-image or self-esteem.
◉ What is the licensing effect?
Answer: When people reward themselves after doing something
good.
TEST PAPER QUESTIONS SOLUTIONS VERIFIED
COMPLETE STUDY PACKAGE
◉ Why is consumer behavior important to marketers?
Answer: It helps companies understand consumer needs, predict
behavior, and create effective marketing strategies.
◉ How has marketing become more consumer-focused?
Answer: Companies shifted from focusing only on products to
focusing on consumer needs, experiences, and satisfaction.
◉ What are the five stages of the consumer decision-making
process?
Answer: Problem recognition, information search, evaluation of
alternatives, purchase decision, post-purchase evaluation.
◉ What is problem recognition?
Answer: Realizing there is a difference between a current state and a
desired state.
◉ What happens during information search?
, Answer: Consumers gather information from memory or outside
sources before buying.
◉ What is post-purchase evaluation?
Answer: Consumers evaluate whether the purchase met
expectations.
◉ What is perceived risk?
Answer: The uncertainty or negative consequences a consumer feels
when making a purchase.
◉ What is financial risk?
Answer: Fear of wasting money on a bad purchase.
◉ What is social risk?
Answer: Fear of embarrassment or social disapproval.
◉ What is psychological risk?
Answer: Fear the purchase will hurt self-image or self-esteem.
◉ What is the licensing effect?
Answer: When people reward themselves after doing something
good.
