SMPS CPSM Exam 2026 Expert
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Action Plan - ANSWER ✔✔Defines the tasks that must be
accomplished to implement each strategy within the marketing plan and
who will be responsible for accomplishing that task.
Advertising agency - ANSWER ✔✔Professional services agency to
handle advertising, selection is similar to AEC firm - people and technical
qualifications.
Aimed at the Right Audience - ANSWER ✔✔Advertising directed to
those interested in and needing your service
Alliance - ANSWER ✔✔A long-term relationship between two parties
for services on several projects. Usually based on a unique service the
,seller can provide the client, linking the two where the seller becomes
almost an extension of the client. (EX: Design-Build Relationship)
Alternate Dispute Resolution - ANSWER ✔✔Alternative methods,
besides litigation, to settle project dispute - mediation or arbitration.
Alternate Dispute Resolution Mediation - ANSWER ✔✔A procedure
in which the parties submit their disputes, including details of their
positions to an independent, third party mediator. The mediator then
discusses the dispute with the parties, including the mediator's view of
the strengths and weaknesses of each party's position. The mediator
helps the parties attempt to reach a settlement of their dispute. If the
dispute is not settled, the next step is arbitration or litigation, depending
on the terms of the contract.
Mediation is an example of non-binding dispute resolution
Alternate Dispute Resolution Arbitration - ANSWER ✔✔In order to
have a binding arbitration agreement, the parties must, in writing, agree
to submit any claims or dispute to arbitration. Generally the parties agree
to submit the arbitration to the AAA per the Construction Industry
Arbitration Rules.
,Dictionary.com:
The hearing and determining of a dispute or the settling of differences
between parties by a person or persons chosen or agreed to by them.
Attention Getting - ANSWER ✔✔Advertising must be: distinctive,
repetitive, unique, words and images must work together.
Audience - ANSWER ✔✔To whom things are aimed. Qualify and
target the audience.
Benchmarking Studies - ANSWER ✔✔A standard by which
something can be measured or judged. To measure according to
specified standards in order to compare it with and improve one's
product.
Benchmarking - ANSWER ✔✔Is a comparative measure. Establishes
a standard and shows progress or decline. To compare one's goods,
services or processes with recognized leaders in those areas.
Brand Positioning - ANSWER ✔✔One sentence distinguishes and
differentiates
Brand Equity - ANSWER ✔✔Good will, value and volume margins
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2026. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
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, Brochure - ANSWER ✔✔Firm marketing tool to present salient facts
about the firm at a glance. Cross selling tool explains who you are and
what you do.
• Three Year shelf life
• Six months to plan and produce
Budget Goal-Based Method - ANSWER ✔✔Also known as the
bottom-up method, this method assigns cost to each item in marketing
plan. This method allows you to base your budgeting on the year's
business plan revenue goals and marketing plan implementation tasks.
Budget Percentage Method - ANSWER ✔✔Also known as the top-
down method, this method of budgeting allocates a certain percentage
of the firm's total operating revenue to marketing. The percentage
usually falls between 5 - 15%.
Budget Projection Method - ANSWER ✔✔Also known as the
comparison method; relies on using the prior year's costs to develop the
upcoming year's budget. This process works well if the company is
stable but it doesn't allow consideration of year's marketing planning
goals or the changing conditions of the market.
Verifed Ace the Test
Action Plan - ANSWER ✔✔Defines the tasks that must be
accomplished to implement each strategy within the marketing plan and
who will be responsible for accomplishing that task.
Advertising agency - ANSWER ✔✔Professional services agency to
handle advertising, selection is similar to AEC firm - people and technical
qualifications.
Aimed at the Right Audience - ANSWER ✔✔Advertising directed to
those interested in and needing your service
Alliance - ANSWER ✔✔A long-term relationship between two parties
for services on several projects. Usually based on a unique service the
,seller can provide the client, linking the two where the seller becomes
almost an extension of the client. (EX: Design-Build Relationship)
Alternate Dispute Resolution - ANSWER ✔✔Alternative methods,
besides litigation, to settle project dispute - mediation or arbitration.
Alternate Dispute Resolution Mediation - ANSWER ✔✔A procedure
in which the parties submit their disputes, including details of their
positions to an independent, third party mediator. The mediator then
discusses the dispute with the parties, including the mediator's view of
the strengths and weaknesses of each party's position. The mediator
helps the parties attempt to reach a settlement of their dispute. If the
dispute is not settled, the next step is arbitration or litigation, depending
on the terms of the contract.
Mediation is an example of non-binding dispute resolution
Alternate Dispute Resolution Arbitration - ANSWER ✔✔In order to
have a binding arbitration agreement, the parties must, in writing, agree
to submit any claims or dispute to arbitration. Generally the parties agree
to submit the arbitration to the AAA per the Construction Industry
Arbitration Rules.
,Dictionary.com:
The hearing and determining of a dispute or the settling of differences
between parties by a person or persons chosen or agreed to by them.
Attention Getting - ANSWER ✔✔Advertising must be: distinctive,
repetitive, unique, words and images must work together.
Audience - ANSWER ✔✔To whom things are aimed. Qualify and
target the audience.
Benchmarking Studies - ANSWER ✔✔A standard by which
something can be measured or judged. To measure according to
specified standards in order to compare it with and improve one's
product.
Benchmarking - ANSWER ✔✔Is a comparative measure. Establishes
a standard and shows progress or decline. To compare one's goods,
services or processes with recognized leaders in those areas.
Brand Positioning - ANSWER ✔✔One sentence distinguishes and
differentiates
Brand Equity - ANSWER ✔✔Good will, value and volume margins
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2026. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
3
, Brochure - ANSWER ✔✔Firm marketing tool to present salient facts
about the firm at a glance. Cross selling tool explains who you are and
what you do.
• Three Year shelf life
• Six months to plan and produce
Budget Goal-Based Method - ANSWER ✔✔Also known as the
bottom-up method, this method assigns cost to each item in marketing
plan. This method allows you to base your budgeting on the year's
business plan revenue goals and marketing plan implementation tasks.
Budget Percentage Method - ANSWER ✔✔Also known as the top-
down method, this method of budgeting allocates a certain percentage
of the firm's total operating revenue to marketing. The percentage
usually falls between 5 - 15%.
Budget Projection Method - ANSWER ✔✔Also known as the
comparison method; relies on using the prior year's costs to develop the
upcoming year's budget. This process works well if the company is
stable but it doesn't allow consideration of year's marketing planning
goals or the changing conditions of the market.
