What is a count of the number of people who visit one site and click on an advertisement that takes
them to the site of the advertiser? - Answers Click-through
What does usability effectiveness MIS metric measure? - Answers The ease with which people
perform transactions and find information
What is the process of continuously measuring system results, comparing those results to optimal
system performance, and identifying steps and procedures to improve system performance? -
Answers Benchmarking
What are measurements that evaluate results to determine whether a project is meeting its goals? -
Answers Metrics
Which of the following describes the efficiency MIS metric of throughput? - Answers The amount of
information that can travel through a system at any point in time
Which of the following is a type of effectiveness MIS metric? - Answers Usability
Sara McGuire holds an executive position at Henry Commerce. She is a big-picture thinker, and makes
sure the technology strategy at Henry Commerce serves its business strategy. She has a well-rounded
knowledge of MIS and her primary responsibilities include the efficiency of Henry Commerce's MIS
systems. Based on this description, what position does Sara hold? - Answers Chief technology officer
(CTO).
Rory Matthews holds an executive position at Martin Industries. He has designed and implemented a
system to collect, maintain, and share information across the many departments of Martin Industries.
He's also instilled an updating protocol requiring department heads to keep the system up-to-date.
Based on this description, what position does Rory hold? - Answers Chief knowledge officer (CKO)
There is a rule for how many metrics, out of the hundreds of possible CRM metrics, should be tracked
and analyzed at any given management level. What is the rule? - Answers Best practice is to track and
analyze no more than seven (plus or minus two) metrics.
Which of the below represents an internal KPI that indicates the earning power of a project? -
Answers Return on investment
What type of measurement is using market share as a KPI? - Answers External measurement
According to Fast Company magazine, chief automation officer is a new executive level we might see
created over the next decade. Which of the following includes the roles and responsibilities of this
officer? - Answers Determines if a person or business process can be replaced by a robot or software
Who is responsible for 1) overseeing all uses of MIS and 2) ensuring that MIS strategically aligns with
business goals and objectives? - Answers Chief information officer (CIO).
Which of the following would efficiency MIS metrics measure? - Answers -Response time
-Transaction speed
-System availability
-All of these
Chelsea Lee runs the sales division for a local auto insurance firm. One of her key duties is to calculate
her company's market share. When evaluating the prior year's numbers, she found that her firm
achieved total sales of $3 million and the entire industry had $30 million in sales. What is Chelsea
Lee's current market share? - Answers 10%
What could a manager use to measure the success of an MIS project? - Answers Effectiveness MIS
metrics, efficiency MIS metrics
Who is responsible for ensuring the ethical and legal use of information within a company? - Answers
Chief privacy officer (CPO)
Which of the following is not a broad function of a CIO? - Answers follower
Market share measures a firm's external performance relative to that of its competitors. Which of the
following represents how a firm measures market share? - Answers Dividing the firm's sales by the
total market sales for the entire industry
Efficiency MIS metrics focus on the extent to which a firm is using its resources in an optimal way,
while effectiveness MIS metrics focus on ________. - Answers -Setting the right goals and ensuring
they are accomplished
-Analyzing if a firm is doing the right things
-Understanding how successful a firm is at achieving its goals and objectives
-All of these