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W02 Case Study: Maria’s Soup Shack
Maria’s Idea
Maria’s family gathered at her home after the funeral service.
Her beloved husband Juan passed away unexpectedly. Now, her
home was filled with family, friends, and neighbors, but she had
never felt more alone.
“What will you do now?” Maria’s sister Natalia asked, helping
herself to another bowl of Maria’s rice and chicken soup from the
large pot. The soup was nearly gone, having fed those who had
come to express their condolences for the past few days.
“I don’t know.” Maria had some savings, but she would need to
get a job very soon. “Our brother Paco said I could run his fruit
stand.”
“But then you’ll have to move.” Natalia frowned and lifted a
spoonful of the delicious soup to her lips. “This really is the best
soup in the world, Maria. Too bad you couldn’t go into business
selling it instead of Paco’s lemons and limes.”
Maria observed the many now-empty bowls of her famous rice
and chicken soup. It had been her grandmother’s recipe and
Juan’s favorite. She knew she wasn’t expected to cook at her own
husband’s funeral, but it seemed to make everyone happy. She
, could use some happiness today.
Maria stirred what was left in the giant pot of soup, a perfect
blend of broth, chicken, and rice. Making this soup was what
she knew how to do best in the world. “Do you think I could?”
she asked Natalia absent-mindedly, watching the colors in the
beautiful soup swirl. “Start my own business? Making soup?”
“Why not?” Natalia said, blowing on her soup before she took
another big spoonful. “How hard could it be?”
A business of her own would give her freedom to stay in her home
and be near her friends. She wondered, how hard could it really
be?
When the guests finally left, Maria sat down to relax and ponder
on this idea. The more she thought about it, the more excited she
became about the opportunity. Fortunately, her husband had
saved a fair amount of money for a rainy day. Perhaps she
should just go buy the ingredients and cooking equipment, rent a
building, hire help and start selling. Yes! Tomorrow she was
going to get up early and make it happen. After all, it would
keep her mind off of Juan. Then she remembered his kind and
supportive attitude. She felt him telling her, “You can do
anything you want - if you just put your heart into it.”
Exhausted from both grief and excitement, Maria decided to
head to bed early. She knew she was going to need extra rest if
she was going to pull this off.