ADVANCED QUESTIONS AND
ANSWERS FOR PRSA APR
Eras of Public Relations - CORRECT ANSWER--Seedbed Era
-World War I Period
-Booming Twenties
-Roosevelt Era and World War II
-Post War Era
-Period of Protest and Empowerment
-Digital Age and Globalism
Seedbed Era - CORRECT ANSWER-1900-1916
-Public be informed.
-Muckraking, social reform, unions
-Defensive publicity; journalists hired as interpreters to get news out
-Key figures: Ivy Lee, President Theodore Roosevelt (bully pulpit)
Word War I Period - CORRECT ANSWER-1917-1918 -Public
be informed.
-The war to end all wars.
-Organized promotion; promote patriotism. Use interest groups.
-Key figure: George Creel--The Four Minutemen
Booming Twenties Era - CORRECT ANSWER-1919-1929
-Mutual understanding
-Promoting products. WWI publicity techniques used for social science.
-Key figures:
-Edward Bernays--Crystallizing Public Opinion (1923), Propaganda (1928)
-Arthur Page--Performance = Reputation
Roosevelt Era and World War II - CORRECT ANSWER-1930-1945
ANSWERS FOR PRSA APR
Eras of Public Relations - CORRECT ANSWER--Seedbed Era
-World War I Period
-Booming Twenties
-Roosevelt Era and World War II
-Post War Era
-Period of Protest and Empowerment
-Digital Age and Globalism
Seedbed Era - CORRECT ANSWER-1900-1916
-Public be informed.
-Muckraking, social reform, unions
-Defensive publicity; journalists hired as interpreters to get news out
-Key figures: Ivy Lee, President Theodore Roosevelt (bully pulpit)
Word War I Period - CORRECT ANSWER-1917-1918 -Public
be informed.
-The war to end all wars.
-Organized promotion; promote patriotism. Use interest groups.
-Key figure: George Creel--The Four Minutemen
Booming Twenties Era - CORRECT ANSWER-1919-1929
-Mutual understanding
-Promoting products. WWI publicity techniques used for social science.
-Key figures:
-Edward Bernays--Crystallizing Public Opinion (1923), Propaganda (1928)
-Arthur Page--Performance = Reputation
Roosevelt Era and World War II - CORRECT ANSWER-1930-1945
