Mejo 469 Quiz 1 ACTUAL UPDATED QUESTIONS AND CORRECT ANSWERS
How much do we spend on healthcare annually in the 5 trillion
USA?
, What is shocking about 5 trillion? This is more than any other country yet the US has the lowest life expectancy
We have the highest rate of chronic disease (high-income countries)
The healthcare sector in the United States One of the fastest-growing sectors with 14% working in this field and the
employment is increasing (projected 15% in 2029)
Why is the United States Spending so much on 1. People are living longer
healthcare? 2. Culture - people have more disposable income and their is less stigma
3. Technology
Product vs Services Products - tangible and regulated by FDA
Services - provided by health care professionals and regulated for patient saftey
What is Marketing Strategy
- the process of getting people interested and understanding the target market
What is Communications The messaging to influence decesions
- It is actually a part of marketing
What should you understand about a consumer Their needs and how they make decisions, motivations
1. Public or private?
2. What role are they?
3. How do they measure success?
What is a stakeholder Have influence on what you are trying to do
Why is it important to identify stakeholders in any different things matter to them
strategy
What makes healthcare marketing hard 1. Hard to differentiate
2. Not all prospective customers are desirable
3. Outcomes hard to measure
4. Demand is unpredictable
5. The end user may not be the target audience or the decider
6. Highly complex products
_____ percentage of people have chronic illness 90%
How much do we spend on healthcare annually in the 5 trillion
USA?
, What is shocking about 5 trillion? This is more than any other country yet the US has the lowest life expectancy
We have the highest rate of chronic disease (high-income countries)
The healthcare sector in the United States One of the fastest-growing sectors with 14% working in this field and the
employment is increasing (projected 15% in 2029)
Why is the United States Spending so much on 1. People are living longer
healthcare? 2. Culture - people have more disposable income and their is less stigma
3. Technology
Product vs Services Products - tangible and regulated by FDA
Services - provided by health care professionals and regulated for patient saftey
What is Marketing Strategy
- the process of getting people interested and understanding the target market
What is Communications The messaging to influence decesions
- It is actually a part of marketing
What should you understand about a consumer Their needs and how they make decisions, motivations
1. Public or private?
2. What role are they?
3. How do they measure success?
What is a stakeholder Have influence on what you are trying to do
Why is it important to identify stakeholders in any different things matter to them
strategy
What makes healthcare marketing hard 1. Hard to differentiate
2. Not all prospective customers are desirable
3. Outcomes hard to measure
4. Demand is unpredictable
5. The end user may not be the target audience or the decider
6. Highly complex products
_____ percentage of people have chronic illness 90%
